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Business

: Personal Care

Category

: Skin Cream

Product

: Vivel Active Fair

Date of Launch

: June 2010

   
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Vivel Active Fair locks in fairness ingredients to deliver faster and longer-lasting fairness. This fairness cream helps the skin from the inside as well as the outside, thereby delivering visible results in just 7 days. Additionally, Vivel Active Fair is enriched with vitamins, minerals and moisturizers that provide total care to the skin. The cream has SPF 15 sun protection rating. The cream is suitable for all skin types.

Consumers can purchase Vivel Active Fair in 50g tubes for Rs.70, 25g tubes for Rs.38 and 9g sachets at an attractive introductory price of Rs.5 only.

More about ITC's Personal Care Products Business

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