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The consumer needs and aspirations they fulfil, the benefit they generate for millions across ITC’s value chains, the future-ready capabilities that support them, and the value that they create for the country, have made ITC’s brands national assets, adding to India’s competitiveness.
It is ITC’s aspiration to be the No 1 FMCG player in the country, driven by its new FMCG businesses. A recent Nielsen report has highlighted that ITC's new FMCG businesses are the fastest growing among the top consumer goods companies operating in India. ITC takes justifiable pride that, along with generating economic value, these celebrated Indian brands also drive the creation of larger societal capital through the virtuous cycle of sustainable and inclusive growth.
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