 ITC
pioneered the cultivation and development of Leaf Tobaccos in India.
Nearly a century of creating customer delight ensures that globally,
ITC's Leaf Tobacco business is synonymous with being "The One Stop
Shop for Quality Indian Tobaccos". The Leaf Tobacco business'
partnership with the farmer is also almost a 100 years old. In a
spirit that truly embodies the Company's "commitment beyond the
market", ITC has helped the Indian farmer grow quality leaf
tobaccos and linked him to global markets.
ITC is the largest
buyer, processor and exporter of leaf tobaccos in India - creating a
global benchmark as the single largest integrated source of quality
tobaccos. Serving customers in 48 countries across more than 69
destinations, ITC co-creates and delivers value at every stage of
the leaf tobacco value chain.
ITC buys
nearly 50 per cent of all tobacco types grown in India.
It has a team of experienced, highly skilled and professional buyers
and classifiers who source and segregate tobaccos to exacting
customer specifications. A large inventory base of quality tobaccos
provides an edge in serving customers through product customization,
portfolio rationalization, product bundling and value added
services. This strategic direction insulates customers from crop
fluctuations, a key 'winning proposition' acknowledged worldwide.
ITC's
comprehensive and sophisticated R&D facilities cover all aspects of
cultivation, product development and processing through fundamental
and applied research. Thus, ITC's value proposition to
its customers is "On Time In Full" delivery of quality tobaccos
spanning across all tobacco types at competitive prices.
ITC's Green Leaf Processing plants at
Chirala and Anaparti in Andhra Pradesh, the tobacco hub of India,
are benchmarked with the best in the world.
State-of-the-art technology, shared product knowledge base,
sophisticated process and quality controls enable ITC to process and
deliver 120 million Kgs of high quality tobaccos annually. These
factories have integrated warehousing complexes that
match international standards in hygiene, infestation control and
monitoring.
ITC's quality emanates from its
intimate involvement with the tobacco farmers in India. Effective
reach mechanisms help transfer 'best practices' from the lab to the
land. With an extensive presence in rural India, ITC's Leaf Tobacco
business maps critical Soil, Crop and Process control parameters
across cultivated areas. Intermediation through a dedicated pool of
trained managers in critical areas like soil testing, varietal
improvements, vermicomposting, nutrient management and post harvest
management results in a superior agri output. These initiatives
position ITC as an integral part of India's agricultural landscape.
ITC's collaboration with related Government
agencies has helped develop new varieties of tobaccos and explore
new areas for tobacco cultivation.
 In
pursuit of new drivers of growth, ITC is aggressively
exploring strategic growth opportunities by innovatively blending
and extending the Company's proven competencies in the procurement
and processing of agricultural products, storage, supply chain and
sales management. Closely dovetailing with this strategic endeavour,
ITC's Leaf Tobacco business has successfully ventured into spices
and has made inroads into various other streams of business.
ITC's foray into the spices business
is an endeavour to provide quality differentiation across the value
chain from the farmer to the customer. Farm interventions are
designed to "produce the buy" rather than "buy whatever is
produced". The customers derive value from "quality assured" and
"identity preserved" spices at globally competitive prices. This
foray will further boost ITC's efforts to export India's
agricultural produce.
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The
Golden Leaf Awards 2007 in the categories
‘Most Committed to Quality’ and
‘Most Impressive Public Service Initiative’. ILTD is the first time winner in these two categories of the Golden Leaf Awards.
_The Best Research and Development of New Innovation Gold award
for its contribution to farm productivity improvement through the introduction of improved
varieties and propagation of contemporary and cost effective agro-techniques.