Leaf Tobacco | Spices |
Agri Inputs
Leaf Tobacco
ITC
pioneered the cultivation and development of Leaf Tobaccos in India.
Nearly a century of creating customer delight ensures that globally,
ITC's Leaf Tobacco business is synonymous with being "The One Stop
Shop for Quality Indian Tobaccos". The Leaf Tobacco business'
partnership with the farmer is also almost a 100 years old. In a
spirit that truly embodies the Company's "commitment beyond the
market", ITC has helped the Indian farmer grow quality leaf
tobaccos and linked him to global markets.
ITC is the largest
buyer, processor and exporter of leaf tobaccos in India - creating a
global benchmark as the single largest integrated source of quality
tobaccos. Serving customers in 50 countries across more than 70
destinations, ITC co-creates and delivers value at every stage of
the leaf tobacco value chain.
ITC buys
nearly 50 per cent of all cigarette tobacco types grown in India.
It has a team of experienced, highly skilled and professional buyers
and classifiers who source and segregate tobaccos to exacting
customer specifications. A large inventory base of quality tobaccos
provides an edge in serving customers through product customization,
portfolio rationalization, product bundling and value added
services. This strategic direction insulates customers from crop
fluctuations, a key 'winning proposition' acknowledged worldwide.
 ITC's
comprehensive and sophisticated R&D facilities cover all aspects of
cultivation, product development and processing through fundamental
and applied research. Thus, ITC's value proposition to
its customers is "On Time In Full" delivery of quality tobaccos
spanning across all tobacco types at competitive prices. ITC's Green Leaf Processing plants at
Chirala and Anaparti in Andhra Pradesh, the tobacco hub of India,
are benchmarked with the best in the world.
State-of-the-art technology, shared product knowledge base,
sophisticated process and quality controls enable ITC to process and
deliver 120 million Kgs of high quality tobaccos annually. These
factories have integrated warehousing complexes that
match international standards in hygiene, infestation control and
monitoring.
 ITC's quality emanates from its
intimate involvement with the tobacco farmers in India. Effective
reach mechanisms help transfer 'best practices' from the lab to the
land. With an extensive presence in rural India, ITC's Leaf Tobacco
business maps critical Soil, Crop and Process control parameters
across cultivated areas. Intermediation through a dedicated pool of
trained managers in critical areas like soil testing, varietal
improvements, vermicomposting, nutrient management and post harvest
management results in a superior agri output. These initiatives
position ITC as an integral part of India's agricultural landscape.
ITC's collaboration with related Government
agencies has helped develop new varieties of tobaccos and explore
new areas for tobacco cultivation.
Spices
In pursuit of new drivers of growth,
ITC is aggressively exploring strategic growth opportunities by
innovatively blending and extending the Company's proven
competencies in the procurement and
processing of agricultural products, storage, supply chain and sales
management. Closely dovetailing with this strategic
endeavour, ITC's Leaf Tobacco business has successfully ventured
into spices and has made inroads into various other streams of
business.
 ITC's
foray into the spices business
is an endeavour to provide quality differentiation across the value
chain from the farmer to the customer. In order to ensure
sustainable growth, the business is working closely with farmers,
NGOs and Self Help Groups for developing a reliable farm-to-factory
spices supply chain. Farm interventions are designed to "produce the
buy" rather than "buy whatever is produced".
 With
the current portfolio of Chilli, Turmeric,
Coriander, Pepper, Cumin, Nutmeg, Mustard, Fennel, and Fenugreek,
the business is setting up a state-of-the-art spices grinding and
sterilisation facility to support growth in the domestic and export
markets. The business is now well positioned to expand the product
range to include value added products such as
oleoresins. Also, catering to a niche customer base
spread worldwide, the business has forayed into
Organic and Pesticide Residue Free Spices.
 Focus on special growing programmes for
organic spices and IPM chillies have helped the business access
premium export markets like Japan, US and the European Union. The
business has entered into a unique tripartite agreement with the
Spices Board and the State Government of Nagaland for developing the
'Naga Chilli' crop. The customers derive value from "quality
assured" and "identity preserved" spices at globally competitive
prices. This foray will further boost ITC's efforts to export
India's agricultural produce. ITC's spices business also provides
supply chain support to the Company's Foods business.
Agri Inputs Business
ITC's Agri Inputs business actively
encourages the farming community to use judicious combination of
organic and chemical inputs towards integrated crop management (ICM)
for sustainable agriculture with focus on productivity and quality.
The business concentrates in:
-
Restoring soil fertility and improving input use efficiency
through prudent use of eco-friendly agri inputs.
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Educating the farmers on use of eco-friendly inputs through
demonstrations, direct contact and mass campaigns.
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Extending the benefits of Integrated Nutrient and Pest Management
practices to multitude of farmers.
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Offering a platter of nutritive and quality agricultural produce
free from harmful chemicals.
From seed treatment, organic soil management (including plant protection and nutrition through all stages of growth) to grain storage with non-toxic residue-free pest management, ITC’s Agri Inputs business focuses on the entire crop cycle with a wide range of products under the following three brands:
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The
Golden Leaf Awards 2007 in the categories
‘Most Committed to Quality’ and
‘Most Impressive Public Service Initiative’. ILTD is the first time winner in these two categories of the Golden Leaf Awards.
_The Best Research and Development of New Innovation Gold award
for its contribution to farm productivity improvement through the introduction of improved
varieties and propagation of contemporary and cost effective agro-techniques.