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Aashirvaad

Aashirvaad

ITC entered the branded Atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became the number one in branded packaged atta across the country.

Aashirvaad Svasti - Pure Cow Ghee

New Launch
Aashirvaad Svasti - Pure Cow Ghee

'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis, made from the finest quality atta. ITC uses the sourcing strength of its e-Choupals to buy wheat directly from the farmers to deliver happiness to the Indian consumer - Khusiyaan Chun chun ke (Happiness Handpicked) - Ek Vaada Sacha Sa - Shudhata Aur Sampoornata ka ! (A True Promise of Purity and Wholesomeness. 'Aashirvaad' is made from finest quality wheat that ITC has the unique capability to source through its e-Choupal network.

image of Aashirvaad Sugar Release Control Atta
Aashirvaad Sugar Release Control Atta
Aashirvaad Sugar Release Control Atta
Aashirvaad Sugar Release Control Atta is a blend of whole wheat flour
and pulse/legume flours forming a unique "Natural Grain mix".
Ingredients like Soya and psyllium husk ensure that this Attais high in protein
and fibre with a Low Glycemic Index.
image of Aashirvaad Whole Wheat Atta
Aashirvaad Whole Wheat Atta
Aashirvaad Whole Wheat Atta
image of Aashirvaad Select
Aashirvaad Select
Aashirvaad Select

Premium quality atta, made from 100% MP 'sharbati' wheat is also available as Aashirvaad Select Atta.
The wheat for Aashirvaad Superior MP Wheat Atta comes from the plush, fertile soil of Madhya Pradesh and
then blended using the traditional 'chakki-grinding' method to give the superior, discerning taste.
The Aashirvaad package is PET Poly, with the design showcasing
the farming process undertaken in the rural heartland of India in the form of a Madhubani painting.
'Aashirvaad Select' Atta (5 kg pack) was awarded the World Star Award for Excellence in Packaging in the Consumer Pack Category.
This is one of the most prestigious awards in the world for Packaging.
Aashirvaad Atta with Multigrains

Aashirvaad Atta with Multigrains is a new and improved variant designed to provide nourishment for people of all ages and
is an integrated mix of six different grains - wheat, soya, channa, oat, maize & psyllium husk -
which gives a better and healthier option for the consumers. Aashirvaad Atta with Multigrains is an excellent source of
vitamins which is vital in strengthening immunity and extra protein content improves body strength.
The extra fibre makes food easier to digest and low content of saturated fat keeps the heart smiling
all through the day and above all, still retaining the same great taste.
This product is available in select cities.
     
image of Aashirvaad Atta with Multigrains
Aashirvaad Atta with Multigrains
image of Aashirvaad Atta with Methi
Aashirvaad Atta with Methi
Aashirvaad Atta with Methi
Presenting Aashirvaad Atta with Methi - a unique combination of methi leaves
and traditional spices, blended to perfection with your favourite Aashirvaad Atta by ITC Experts.
Just knead as usual to make tasty Methi parathas, rotis, pooris and theplas, all in a jiffy.
This product is available in select cities.
image of Aashirvaad Salt
Aashirvaad Salt
Aashirvaad Salt
ITC launched branded packaged salt under the brand name 'Aashirvaad Salt'
on 26th March, 2003. The product is available in grocery stores around the country.
     
image of Aashirvaad Fortified Atta
Aashirvaad Fortified Atta
Aashirvaad Fortified Atta

Micronutrients are important for the human body. Micronutrients like Iron, Folic acid and Vitamin B 12 are recognized
to take part in various metabolic activities of the body, and thereby, may support growth and development process
of an individual with an active lifestyle. National and International bodies like ICMR, WHO/FAO
also recommend a daily dietary intake of micronutrients like vitamins and minerals along with macronutrients,
and hence have initiated many fortification programmes to enhance the micronutrient intake by an individual.
Hours of study and extensive research makes Aashirvaad Fortified Atta a high# source of nutrients
like Iron, Folic acid and Vitamin B12, which gives you a wholesome meal with no compromise in taste.

# High source as per CODEX and based on recommended dietary allowance published by NIN:
   

 

Please visit our site : www.aashirvaad.com


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