Safety
Matches

The AIM Experience

As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC commenced marketing safety matches sourced from the small-scale sector. The Matches business leverages the core strengths of ITC in marketing and distribution, brand building, supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches.

ITC's range of Safety matches include popular brands like Aim, Aim Special, Aim Premium and i Kno. With differentiated product features and innovative value additions, these brands effectively address the needs of different consumer segments. ITC also exports regular and premium safety matches brands to markets such as Middle East, Africa and the USA. The successful acquisition of Wimco Ltd., a subsidiary of ITC has consolidated the market standing of the Company's Matches business through synergy benefits derived through combined portfolio of offerings, improved servicing of proximal markets and freight optimization. Through its participation, ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and marketing strengths, especially the breadth and depth of the Company's trade marketing and distribution.

For enquiries, please write to: qmat@itc.in

Links to Press Releases

• ITC boards Wimco's Ship
  The Financial Express
  Jul 02, 2005
• ITC to expand safety match business
  The Times of India
  Mar 29, 2004
• ITC plans to make a match of it
  The Hindu Business Line
  Feb 27, 2003