ITC believes that its core values of trusteeship, customer focus, respect for people, excellence, innovation and nation orientation have been the guiding principles behind the Company's phenomenal growth, helping it to become one of India's most admired and valued enterprises.

Only a handful of companies can boast of having not only traversed a hundred years but also of having grown from strength to strength, transforming themselves from single product entities to multi-business conglomerates. Our values help the organisation in building a culture that drives a constant yearning for excellence and innovation. When you join ITC you imbibe these values and make them your own.