Through the ages, men and women have made every effort to enhance their appearance and well-being, often elevating the simple necessity of hygiene to elaborate rituals of beautification. In India, the pursuit of beauty has traditionally been holistic, aspiring to harmonise the physical, emotional and spiritual dimensions. The art of personal care, while based on scientific beliefs of the time, attempted to integrate external attributes with inner balance.
ITC’s exclusive range of personal care products carries this tradition forward by blending the goodness of nature with modern scientific knowledge – creating for the discerning consumer world class products that provide gentle, effective care.
The selection of miniatures in this calendar depicts age-old practices and rituals in the eternal quest for beauty, of both body and mind. From the intimate and the sensual, to the playful and evocative, these intricately crafted paintings portray the elegance and natural grace of men and women in bygone eras.
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