The launch of Bingo! in March 2007 marked ITC's foray into the fast growing branded snack foods segment. Bingo’s portfolio includes an array of products in both Potato Chips & Finger Snacks segment.

Bingo! is positioned as a youthful and innovative snack, offering the consumers a choice of flavours that are fast becoming popular.

The Potato Chips offerings comprise the ever-popular Salted, Masala and Tomato flavours, as well as some innovative variants inspired by the snacking habits of different parts of the country like Chatkila Nimbu Achaar.

Bingo! – International Cream & Onion is the brand’s latest addition to its existing unique and exciting range. Keeping in sync with the Bingo! philosophy, this variant brings with it a unique combination of cheese, cream and spring onions, giving it a truly international flavour.

The Finger Snacks segment, the innovative 'khakra inspired' Mad Angles has become an instant hit among consumers and is available in 3 flavours - Tomato Mischief, Chilli Dhamaka and Achaari Masti.

Finger Snack ‘Hatke Jhatke’, appropriately shaped like a wave, takes Bingo!’s philosophy of ‘combinations’ forward with two exciting flavours - Funky Masala & Tomato Twist.