ITC currently has two brands in the confectionery segment - 'mint-o' and 'Candyman'.

'mint-o' was acquired by ITC from Candico in March 2002. ITC re-launched the compressed mint offering, across all major markets in India, with new and improved product and packaging. Available in the regular mint flavour with added blue specks to enhance consumer experience, mint-o is also offered in innovative 'Orange mint' and 'Lemon mint' flavours. mint-o Cool Blue - a single mint in a pillow-pack was launched In November 2007. 'mint-o' is available in 3 sizes – rolls of 20 and 6 and singles, capturing the international essence of ‘youthful cool’.

ITC launched 'mint-o Fresh' in October 2004. An ‘active’ mint deposited candy, mint-o Fresh is available in two refreshing mint flavours – mint-o Fresh Eucalyptus and mint-o fresh Cool Green. Its launch extended the footprint of the 'mint-o' brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category. 'mint-o Fresh' is especially targeted at the adult consumer creating a basket of mint-based products across price points.

ITC launched the 'Candyman' range of confectioneries in August 2002. Led by the 'Candyman Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch', 'Orange Josh' and 'Mango Delite'), the  'Candyman' portfolio now includes deposited candy products like 'Candyman Butterscotch Licks' and 'Candyman Éclairs' (Choco flavoured as well as Vanilla Cream centre inside a Butterscotch outer shell). The coffee toffee segment also saw the successful launch of 'Candyman Cofitino' in November 2005. The brand was further strengthened with the launch of 'Candyman Natkhat Mango' and 'Candyman Maha Mango'. In line with the strategy to provide innovative flavours to the consumers, Candyman Mango Licks was launched in June 2007, Candyman Natkhat Gowawa in October 2007and Candyman Lacto creme centre in June 2008. It is another unique addition to the Candyman portfolio, as  the only Lacto with a rich milk paste centre filling. The 'Candyman' range of confectionery is targeted at ‘fun-filled, naughty kids’ who seek a delightful candy experience through a range of candy types and flavours.