ITC currently has two brands in the confectionery segment - 'mint-o' and 'Candyman'.

'mint-o' was acquired by ITC from Candico in March 2002. ITC re-launched the compressed mint offering, across all major markets in India, with new and improved product and packaging. It is available in mint flavour with added blue specks to enhance consumer experience. mint-o Cool Blue - a single mint in a pillow-pack was launched In November 2007. 'mint-o' is available in 3 sizes – rolls of 20 and 6 and singles, capturing the international essence of ‘youthful cool’.

ITC launched 'mint-o Fresh' in October 2004. An ‘active’ mint deposited candy, mint-o Fresh is available in a refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the footprint of the 'mint-o' brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category. 'mint-o Fresh' is especially targeted at the adult consumer creating a basket of mint-based products across price points.

The latest offering in the adult mint confectionery segment is mint-o GOL, in the `Chews' sub-segment. A brand for young adults, mint-o GOL appeals to both men and women, offering a never before "refreshing indulgence".

ITC launched the 'Candyman' range of confectioneries in August 2002. Led by the 'Candyman Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch', 'Orange Josh' and 'Mango Delite'), the 'Candyman' portfolio now includes deposited candy products like 'Candyman Butterscotch Licks' and 'Candyman Éclairs' (Choco flavoured as well as Vanilla Cream centre inside a Butterscotch outer shell). The coffee toffee segment also saw the successful launch of 'Candyman Cofitino' in November 2005.

The brand was further strengthened with the launch of 'Candyman Natkhat Mango' and 'Candyman Maha Mango'. In line with the strategy to provide innovative flavours and formats to consumers, Candyman Mango Licks was launched in June 2007, Candyman Lacto Creme Centre in June 2008 and Candyman Toffichoo Strawberry in early 2009. Candyman Lacto Creme Center is the only Lacto with a yummy cream filled center, and Candyman Toffichoo is a luscious fruit flavored soft and chewy toffee. The 'Candyman' range of confectionery is targeted at ‘fun-filled, naughty kids’ who seek a delightful candy experience through a range of candy types and flavours.