ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price.
Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers.
ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers.
Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified non-toxic.
| Links to Press Reports :- |
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Boring beats sexy: India Inc’s Invisibles
The Times of India |
May 16, 2012 |
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ITC-rejigs-non-notebook-stationery-business-model
The Hindu |
Feb 13, 2012 |
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PVR Nest and Classmate host the 3rd edition of CineArt "Design for Change" Film Leadership Project
Outlook Business |
Sep 19, 2011 |
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Innovation to get real time bus information
The New Indian Express |
Jul 27, 2011 |
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Manisha Raj to represent city in ITC 'Classmate Ideas' contest
The Hindu |
Nov 17, 2010 |
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Classmate ideas for India challenge
The Times of India |
Aug 24, 2010 |
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Our thrust is on building brands at home: Chand Das, ITC CEO (Education and Stationery)
Economic Times |
Apr 30, 2010 |
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ITC targets the schoolbag
Business Standard |
Jan 18, 2010 |
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Now, ITC steps into pens business
Times of India |
Aug 14, 2009 |
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ITC to grow office stationery business on green plank
Hindu Businessline |
Aug 07, 2009 |
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ITC to take stationery brands abroad
DNA |
Jan 20, 2009 |
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ITC's paper trail
The Hindu Businessline |
Jul 31, 2008 |
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ITC launches new greeting cards range
Business Standard |
Oct 13, 2006 |
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Writing between lines
Business Standard |
Apr 11, 2006 |
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ITC goes to school with 'classmate'
The Economic Times |
Apr 10, 2006 |
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An expression of faith
The Hindu Business Line |
Aug 25, 2005 |
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'Conventional greeting card will survive'
sify.com |
Oct 21, 2004 |
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Mr Chand Das' interview on Indiainfoline
indiainfoline.com |
Oct 07, 2004 |
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ITC Unveils New Expressions Range
The Financial Express |
Dec 24, 2003 |
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ITC cards eyes Rs 100 cr turnover
Business Standard |
Dec 10, 2003 |
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ITC In Tie-up With DTDC To Deliver Expressions Cards Free
The Financial Express |
Oct 17, 2003 |
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ITC cards for Teachers' Day
Business Standard |
Aug 26, 2003 |
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ITC
The Telegraph |
Aug 25, 2003 |
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Classmate Notebooks From ITC
The Financial Express |
Aug 24, 2003 |
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ITC Targets Gulf, Saarc For Greeting Cards Exports
The Financial Express |
Jul 30, 2003 |
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ITC sees greeting cards biz rise to Rs 100 cr in '05-06
The Times of India |
Jul 28, 2003 |
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Lighting a New Venture With Stationery Products
The Financial Express |
Feb 21, 2003 |