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Education and Stationery

ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price.

Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers.

ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers.

Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified non-toxic.

Colour Crew
Classmate
Paperkraft

 

For any queries, please write to:
  classmate@itc.in   or   paperkraft@itc.in
 
For New Business Opportunities, please write to
  Nripendranath.Thakur@itc.in, Chand.Das@itc.in

 

 

Links to Press Reports :-
Boring beats sexy: India Inc’s Invisibles
The Times of India
May 16, 2012
ITC-rejigs-non-notebook-stationery-business-model
The Hindu
Feb 13, 2012
PVR Nest and Classmate host the 3rd edition of CineArt "Design for Change" Film Leadership Project
Outlook Business
Sep 19, 2011
Innovation to get real time bus information
The New Indian Express
Jul 27, 2011
Manisha Raj to represent city in ITC 'Classmate Ideas' contest
The Hindu
Nov 17, 2010
Classmate ideas for India challenge
The Times of India
Aug 24, 2010
Our thrust is on building brands at home: Chand Das, ITC CEO (Education and Stationery)
Economic Times
Apr 30, 2010
ITC targets the schoolbag
Business Standard
Jan 18, 2010
Now, ITC steps into pens business
Times of India
Aug 14, 2009
ITC to grow office stationery business on green plank
Hindu Businessline
Aug 07, 2009
ITC to take stationery brands abroad
DNA
Jan 20, 2009
ITC's paper trail
The Hindu Businessline
Jul 31, 2008
ITC launches new greeting cards range
Business Standard
Oct 13, 2006
Writing between lines
Business Standard
Apr 11, 2006
ITC goes to school with 'classmate'
The Economic Times
Apr 10, 2006
An expression of faith
The Hindu Business Line
Aug 25, 2005
'Conventional greeting card will survive'
sify.com
Oct 21, 2004
Mr Chand Das' interview on Indiainfoline
indiainfoline.com
Oct 07, 2004
ITC Unveils New Expressions Range
The Financial Express
Dec 24, 2003
ITC cards eyes Rs 100 cr turnover
Business Standard
Dec 10, 2003
ITC In Tie-up With DTDC To Deliver Expressions Cards Free
The Financial Express
Oct 17, 2003
ITC cards for Teachers' Day
Business Standard
Aug 26, 2003
ITC
The Telegraph
Aug 25, 2003
Classmate Notebooks From ITC
The Financial Express
Aug 24, 2003
ITC Targets Gulf, Saarc For Greeting Cards Exports
The Financial Express
Jul 30, 2003
ITC sees greeting cards biz rise to Rs 100 cr in '05-06
The Times of India
Jul 28, 2003
Lighting a New Venture With Stationery Products
The Financial Express
Feb 21, 2003

 

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