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ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills - an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country.

With a distinctive presence across segments at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.

Awards

• LRBD has won several Images Fashion Awards over the years:

  2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle
  
  2007: Most Admired Fashion Campaign - John Players
  
  2005: Most Admired Shirt Brand of the Year - John Players
  
  2004: Rising Star Brand of the Year - John Players
  
  2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle
  
  2002: Most Admired Women's Wear Brand of the Year - Wills Sport
  
  2001: The Most Admired Brand Launch of the Year - Wills Sport
  
  The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.

• "Retailer of the Year (Fashion and Lifestyle)"
  Award at Reid & Taylor Awards for Retail Excellence in 2011
• "Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for Retail Excellence in 2011
• Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty Summit, 2011
• Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.
• Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.
• Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.
• Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India.
• The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.
• The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.
• NID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.
• Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.