Vivel Portfolio
Between February and June 2008, ITC expanded its personal care portfolio with the launch of Vivel Di Wills and Vivel brands. Vivel Di Wills, a range of soaps, and Vivel, a range of soaps and shampoos, cater to the specific needs of a wide range of consumers.
Vivel Di Wills and Vivel are high quality ranges of soaps and shampoos for the upper-mid and mid-market consumer segments. All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation through one product, hence providing the ever discerning consumer complete care, which makes her beautiful and confident.
The Vivel Di Wills range of Soaps is available in two variants.
Vivel Di Wills Sheer Radiance is enriched with Olive Oil, to provide skin lustre to make it radiant.
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Vivel Di Wills Sheer Crème is enriched with Shea Butter, to moisturize skin to make it soft and supple.
The Vivel range of soaps is available in five variants:-
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Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin.
Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft.
Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin
Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment, keeping it healthy and beautiful.
- Vivel Silk Spring is enriched with Green Apple extracts and
Olive oil which help in making skin smooth.
The Vivel range of shampoos is available in three variants:-
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Vivel Shine & Glow is suitable for dull to normal hair and is enriched with Green Tea Extract and Conditioners. It adds shine to hair.
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Vivel Soft & Fresh is suitable for dry to normal hair and contains Extra Conditioners and Soya Protein. It makes hair soft and fragrant.
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Vivel Volume & Bounce is suitable for oily to normal hair and contains Jojoba Oil and Conditioners. It adds volume and bounce to hair.
The product portfolio was further enhanced with the launch of Ultrapro anti-dandruff shampoo under the umbrella brand Vivel in December 2008. Ultrapro promises to fight dandruff twice as effectively while also providing care for hair through the plus plus benefits of Nourishment and Moisturisation.