Between February and June 2008, ITC expanded its personal care portfolio with the launch of Vivel range of soaps and shampoos to cater to the specific needs of a wide range of consumers.
This high quality range of soaps and shampoos are for the upper-mid and mid-market consumer segments. All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation through one product, hence providing the ever discerning consumer complete care, which makes her beautiful and confident.
The Vivel range of soaps is available in five variants:-
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Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin.
Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft.
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Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin.
Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment, keeping it healthy and beautiful.
- Vivel Silk Spring is enriched with Green Apple extracts and
Olive oil which help in making skin smooth.
Vivel expanded its soaps portfolio by launching the Vivel Luxury Creme range of soaps in the mid - premium segment.
Vivel Luxury Creme soaps are available in the two variants of Olive and Shea butter, both known to give skin care benefits.
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Olive butter, with its natural goodness, is known to help make skin gorgeous and radiant.
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Shea butter is known to be an excellent moisturiser that makes skin soft and beautiful.
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Vivel Luxury Creme soaps have a unique double layer packaging of clear film and flip top carton pack that not only ensure product freshness, but also give the consumer a unique involving experience. The exotic fragrance of the soaps is infused with the essential oils of cedarwood, copaiba, pine and clove.
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To take the experience to new heights, a pack insert welcomes the consumer to the luxurious world of Vivel Luxury Crème. The double layer easy access packaging with a pack insert is a first time phenomenon in the soap industry.
The portfolio was further expanded with the launch Vivel Milk Cream and Glycerine bathing bar in January 2010. This is creamy and luxurious bathing bar is enriched with the goodness of double moisturising ingredients of milk cream and glycerine. Glycerine penetrates deep into the skin and moisturises while milk cream locks in the moisture to leave the skin feeling soft and smooth. It is packed in a premium carton and has an extremely alluring fragrance.
Launched in May 2010, Vivel Deo Spirit Soap is targeted at the young, modern, experimental, vivacious and trendy youth. The new variant made from exotic ingredients like Kiwi Fruit, known to condition the skin and Eucalyptus Oil with anti-bacterial properties, ensures a long lasting fragrance that refreshes the skin and leaves one rejuvenated for hours after every wash.
Launched in May 2011, Vivel Healthy Glow soap is enriched with the goodness of neem, turmeric and milk cream, promising clear healthy glowing skin by controlling acne-causing germs. Vivel Healthy Glow contains Actipro-N which gives total care through nourishment, protection and moisturisation. This latest addition to the Vivel range is an exquisite mix of traditional and modern ingredients which gives the consumer healthy glowing skin.
Vivel soaps further expanded its portfolio with the launch of Vivel Clear 3 in 1. As the name suggests, Vivel Clear 3 in 1 offers three benefits in one soap. Vivel Clear 3 in 1 is enriched with renowned skin care ingredients and offers a unique benefit by working on the three layers of the skin – Almond Oil goes deep down to nourish the skin from within, Glycerin moisturizes the middle layer of skin and the Germ Guards protect the skin by forming a sheet on top, making the skin healthy. The three ingredients alongwith a unique skin care active, Actipro – Ne, make skin Soft and Radiant. Infused with essential oils of Orange and Patchouli, the fragrance makes for a blissful sensorial experience.
ITC forayed into the skin cream category with the launch of Vivel Active Fair in July 2010. Vivel Active Fair locks in fairness ingredients to deliver faster and longer-lasting fairness. This fairness cream helps the skin from the inside as well as the outside, thereby delivering visible results in just 7 days. Additionally, Vivel Active Fair is enriched with vitamins, minerals and moisturizers that provide total care to the skin. The cream has SPF 15 sun protection rating. The cream is suitable for all skin types.
The Vivel range of shampoos is available in three variants:-
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Vivel Shine & Glow is suitable for dull to normal hair and is enriched with Green Tea Extract and Conditioners. It adds shine to hair.
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Vivel Soft & Fresh is suitable for dry to normal hair and contains Extra Conditioners and Soya Protein. It makes hair soft and fragrant.
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Vivel Volume & Bounce is suitable for oily to normal hair and contains Jojoba Oil and Conditioners. It adds volume and bounce to hair.
The product portfolio was further enhanced with the launch of Ultrapro anti-dandruff shampoo under the umbrella brand Vivel in December 2008. Ultrapro promises to fight dandruff twice as effectively while also providing care for hair through the plus plus benefits of Nourishment and Moisturisation.
Vivel has augmented the skin care range with the launch of Vivel Active Essentials and Vivel Active Fair face washes. The 100% soap free range of Vivel face washes promise soft, clear and glowing skin after each wash.
Vivel Active Essentials Purifying Face Wash: Enriched with the goodness of green tea, Vivel Active Essentials Purifying Face Wash not only removes oil from the skin without drying it, but also fights pimple-causing microbes to prevent breakouts.
Vivel Active Essentials 3-in-1 Face Wash + Scrub: Vivel Active Essentials 3-in-1 Face Wash + Scrub is a unique product which offers triple benefits of scrubbing, cleansing and moisturizing. The gentle jojoba scrub reveals a bright and glowing skin; the cleansing action removes oil, dirt and pollutants from skin; and the glycerine and pro vitamin E base helps to moisturise the skin.
Vivel Active Fair Mild Exfoliating Face Wash with fairness beads removes dead skin cells and cleanses oil and impurities to reveal fair and bright skin.
Vivel also forayed into lip care segment with the launch of Vivel Active Essentials Kokum Butter Lip Care providing total lip care with its 3 way action of UV protection, moisturization and nourishment to give you soft healthy lips.