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In a true and enduring commitment
to rural partnership, ITC reaches out to improve the total quality of life of farming
communities. In one such initiative, ITC, in active collaboration with NGOs, is engaged in
the task of eco-restoration in some of the more acutely water-starved districts of the
country. The twin objectives of the model it has adopted are: water conservation and
enrichment of soil through measures like contour bunds and gully plugs; and harvesting
rain water through biomass regeneration and construction of different kinds of water
harvesting structures. A total of 8,000 acres of land have been covered under this
programme in the last two years. |
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