“While India is rapidly emerging as a major hub for sourcing of textile and apparel globally, it needs to move up the ‘Fibre to Fashion’ value chain by creatively leveraging the country’s rich design and textile heritage. ITC’s Lifestyle Retailing Business intends to become a dominant force in the Fashion Industry by harnessing this opportunity coupled with ITC’s traditional strengths in Branding and Marketing”.

- Y C Deveshwar, Chairman

ITC’s Lifestyle Retailing Business was launched in July 2000, leveraging the Company’s proven competencies in brand building, hospitality and trade marketing. The first Wills Lifestyle store opened in New Delhi. Wills Lifestyle today is a fashion destination for premium consumers across the country with a complete fashion wardrobe comprising Wills Sport fashionable relaxed wear, Wills Classic new age work wear, Wills Clublife glamorous evening wear and Wills Signature exquisite designer wear. To complement the range and augment the offering, Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products was introduced in July 2005.

Wills Lifestyle’s ‘Superbrand’ status is a recognition of the truly ‘International Shopping Experience’ it offers. Superior products and presentation have earned ITC accolades from the Fashion Industry as well. Over the last few years, Images Fashion Awards have recognised Wills Lifestyle as the ‘Most Admired Exclusive Retail Chain of the Year’; Wills Sport as ‘The Most Admired Brand Launch of the Year’ and ‘The Most Admired Women’s Wear Brand of the Year’. In 2006, Wills Lifestyle was accorded the status of ‘Retailer of the Year’ at the Idea Zee F Awards.