For the eagle-eyed modern Indian housewife, nothing less than the best quality will do for her family. ITC created Aashirvaad Whole Wheat Atta exclusively for her. Extensively using its e-Choupal network to source meticulously selected grains from the best wheat growing regions in India. And processing them to stringent quality standards. Creating India's largest national atta brand within two years of launch.

Aashirvaad ReadyMeals and Cooking Paste make life hassle-free for the busy housewife, leaving her more time with the family. Aashirvaad iodised salt ensures taste and health for the entire family.

Every Aashirvaad product brings world class standards of hygiene to Indian consumers. Helping thousands of wheat growers find a ready market for their crop.

Aashirvaad symbolises ITC's commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserve the best.