The new Aashirvaad Chilli Powder from ITC gives meals that additional zing. Made from crisp, sun-dried chillies. Directly sourced from farmers and picked with care by experts. The perfect balance of colour and taste helps the new age Indian housewife spice up her cooking.

Aashirvaad ReadyMeals and Cooking Paste make life hassle-free for the busy housewife, leaving her more time with the family. Aashirvaad iodised salt ensures taste and health for the entire family.

ITC’s Aashirvaad Atta helps her make the fluffiest of rotis. Created from meticulously selected grains sourced through ITC’s e-Choupal network from the best wheat growing regions in India. And processed to stringent quality standards. Making Aashirvaad Atta India’s largest national atta brand within two years of launch.

Every Aashirvaad product brings world class standards of hygiene to Indian consumers. Helping thousands of wheat growers find a ready market for their crop.

Aashirvaad symbolises ITC’s commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserve the best.