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ITC's Vivel augments its Skin care portfolio Introduces Vivel Cell Renew
11 Feb 2013

Expanding its presence in the estimated Rs. 7,000 crore skin care market in India, ITC's leading personal care brand Vivel recently launched Cell Renew - a skin care regimen comprising a Face Moisturiser, Hand Crème and Body Lotion.

In line with ITC's commitment to create hallmarks of consumer trust, Vivel Cell Renew is crafted to repair and fortify skin at the cell level. The advanced formula with 10 times benefit* of Vitamin E not only repairs the damaged skin cell barrier and replenishes lost nutrients, but also fortifies the skin's natural defenses against free radicals and other environmental factors.

Sandeep Kaul, Chief Executive Officer, Personal Care Products Business, ITC Limited, said, "Skin care is a rapidly growing segment in India and ITC with its competitive and innovation capabilities is uniquely poised to leverage this opportunity. Backed by years of intensive research in the skin care category, Vivel Skin Science is proud to introduce Cell Renew that helps renew skin cell by cell. The scientifically crafted regimen offers Indian consumers a unique and holistic skin care experience."

For luminous and supple skin, Vivel Cell Renew offers a line of products comprising a Face Moisturiser, Hand Crème and Body Lotion.

Vivel Cell Renew Fortify + Repair Face Moisturiser: The rich, yet easily absorbed, texture of Cell Renew penetrates to deep cell level# without leaving any sticky residue. Its unique formula repairs skin's natural barrier while replenishing moisture and nutrients.

Vivel Cell Renew Fortify + Repair Body Lotion: This is an ultra-rich, deep penetrating# body lotion designed to relieve the stress of daily life. Its super absorbent formula moisturises and nourishes the skin and adds a luxurious sheen to give skin a soft, smooth and healthy appearance.

Vivel Cell Renew Fortify + Repair Hand Crème: The new Fortify + Repair Hand Crème from Cell Renew is infused with skin-conditioning agents and 10 times Vitamin E benefit*. Recommended for daily use to rehydrate hands and keep them soft and beautiful.

The Cell Renew regimen is available in all leading retail outlets in India.

The price range of this skin care line is as follows:

                                                               
ProductSizePricing
      MRP(Inclusive of all taxes)
Fortify + Repair Face Moisturiser50 mlRs.349

Fortify + Repair Body Lotion

250 mlRs.225
Fortify + Repair Hand Crème50 mlRs.99

*as compared to placebo   #action at stratum corneum

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