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Wills Lifestyle presents a dramatic Grand Finale
17 Mar 2013

Manish Arora mesmerizes the audience at Wills Lifestyle India Fashion Week Autumn-Winter 2013

The Wills Lifestyle Grand  Finale by Manish Arora inspired  by the legendary ‘Burning Man festival’ concluded the Autumn Winter  edition of Asia’s premiere fashion & trade event Wills Lifestyle India  Fashion Week in New Delhi at  Pragati Maidan today. ITC’s premium lifestyle brand Wills Lifestyle marked their successful collaboration with the talented  designer by presenting a spectacular Grand Finale. A striking amalgamation of futuristic designs and elegant  showmanship, the Finale charmed the audience with fascinating elements of splendor  threaded with an artistic collection.

The wide-open space and a  larger than life runway created quite an impression. The projections were a  visual treat that wowed the audience as the whole venue came alive in a splash  of colour. A spectacular musical presentation by the talented musical band Hilight  Tribe from Paris and models walking down the ramp in striking avant-garde  designs rooted in bold, dramatic silhouettes set the tone for a truly memorable  experience.

Speaking on the eve of the grand finale, Atul Chand, Divisional Chief Executive, ITC  Lifestyle Retailing, said “The Wills Lifestyle Grand Finale has always  set new benchmarks in terms of showcasing the best of Indian fashion. The Grand  Finale today was truly powerful and was a fitting tribute to the creativity and  technique of the designer.”

He further added, “Our  partnership with Manish Arora extends beyond the ramp. We have tied up with  Manish to co-create an exclusive collection for the Wills lifestyle stores  which will be retailed under the Wills Signature brand."

The collection by Manish Arora for the Grand Finale  was an exceptional synthesis of meticulous craftsmanship and abstract designs; revealing  natural earth elements combined with his trademark cutting-edge design. The  major print stories in the collection were expressions of dark clouds mixed  with neon elements, cloudy blue skies above the desert, recreating black and  white layers with a hint of warm colours and geometric neon rays on green. The  silhouette range offered varieties in printed and embroidered peplum and  balloon dresses, pleated tops, trench coats, jackets with Mandarin collars and  knitwear embellished with 3D structures created with rexine, beads and metal  chains.

Expressing his excitement on the collaborative  Grand finale, Manish Arora said, "I  am super excited to be showcasing at Wills Lifestyle India Fashion Week almost  after 4 years…This collection is special as all my memories of Burning Man are  here. I am also delighted to be associated with Wills Lifestyle. This is an enduring  partnership… The Grand Finale show was a pleasure to conceive and I am grateful  for the enthusiastic support received from the Wills Lifestyle & FDCI team.  I also look forward to having my range at Wills Lifestyle stores."

The audiences at the Wills  Lifestyle Grand Finale were left spell bound as they witnessed a remarkable  show by Manish Arora!

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