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Fiama Di Wills celebrates ‘Be Young’ with Payal Pratap and Rahul Mishra
16 Mar 2013

The vibrant show  reflects the ageless appeal for beauty, innovation & style #BeYOUNG

Fiama  Di Wills is the epithet of everything that is innovative, beautiful, trendy,  original and stylish. Every product reflects this simple yet constant ability  of the brand to have consumers reveling in its unique and delightful range.  Every bath and hair care product, from its shower gels and bathing bars to its  conditioners, serums and shampoos, have been created with one aim: to provide  expert beauty solutions to consumers, which allow one to look and feel young  and live an uninhibited life!

Fiama  Di Wills this season celebrates the experimental, bold, confident, indulgent, free  spirited woman who is modern in every outlook and enjoys an ageless appeal.   Talented  and young designers Rahul Mishra & Payal Pratap celebrates the Fiama Di  Wills woman in their myriad interpretations of the theme Be Young.

Nilanjan Mukherjee, Head of Marketing, Personal Care  Products Business, ITC Limited says, “Fiama Di Wills is proud to celebrate the  intrinsic bond of beauty and fashion at India's most premium fashion platform,  the Wills Lifestyle India Fashion Week. To inspire and stimulate with the brand  core of innovation and promise of eternal beauty, this season, we present Be  Young with the extremely talented Rahul Mishra and Payal Pratap Singh."

With  the Fiama Di Wills’ Be Young theme Payal Pratap and Rahul Mishra are set to create  a fascinating fusion of this ideology of youthfulness. Their never-seen-before collections  will present the vivacious, indulgent, individualistic, trending, fashionable  and feisty woman of today. The unique creations will reflect the Fiama Di  Wills’ brand core of innovation and expertise.

Designer Rahul Mishra, rightfully called the  ‘talent to watch out for’ by French fashion doyen Didier Grumbach feels that  Fiama Di Wills is a beautiful concoction that inspires one to create so much  more. “A staunch believer in amalgamating  the rich legacy that is Indian craft with the relentlessly fluctuating pulse of  global fashion, my collection is an ode to the modern Indian woman who whilst  deeply rooted keeps reinventing to be young.”

For Payal Pratap, a designer extraordinaire,  India is a canvas. "On this canvas  I've worked towards creating a modern Indian line in rich and vibrant  colors for the confident, bold and free spirited women who is modern in every  outlook. Bringing together timeless elegance, innovation and intricate  detailing to form the theme of Fiama Di Wills women, that is Be Young came  about as a natural progression to me."

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