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FIAMA DI WILLS celebrates ‘Be Young’ WITH WENDELL RODRICKS
12 Oct 2013

Inspired  by the Fiama Di Wills Couture Spa range of Gel Bathing Bars, Wendell showcases  the ‘Source of Youth’ Collection

Fiama Di Wills is synonymous with innovation, creativity,  beauty and fashion. The relentless endeavor of the brand has been to ensure  consumer delight at every moment of truth and make them look and feel young.  This season, Fiama Di Wills celebrates ‘Be Young’ with Wendell Rodricks.  Inspired by the Fiama Di Wills Couture Spa range of Gel Bathing Bars, the brand  in collaboration with Wendell Rodricks celebratesthe Fiama Di Wills woman who  is vibrant and experimental.

In the pursuit of youth, Wendell  Rodricks travels to the heart of humanity, Africa. Using a cool, fresh palette,  the ‘Source of Youth’ collection celebrates youthfulness. Inspired by the Fiama  Di Wills signature series, shimmering Gold is the key ingredient of the colour  palette used. Beyond the theme of the collection is a refined, restrained  statement of elegant and youthful ensembles. The collectionaims to seamlessly  blend the beauty of Africa with the youthful proposition of Fiama Di Wills.Wendell presents a new continent  fresh with the promise of youth; hepresents anAfrica which is very different  from what is its conceived perception.  Fabric has been textured to look handcrafted and shimmering. The accessories  are handcrafted with floral and leaf forms akin to the oats, nut-grass and  white waterlily flavors of Fiama Di Wills Couture Spa range of Gel Bathing  Bars.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business,  ITC Limitedcomments, “Fiama Di  Wills is glad to present Wendell Rodricks at the Wills lifestyle India Fashion  Week this season. Wendell’s source of beauty collection is inspired by the  Fiama Di Wills Couture Spa range of Gel Bathing  Bars and embodies our well established brand proposition of ‘Be Young’. “
 

A delighted Wendell Rodrickscomments, “My  collection this season celebrates sexy, bold, free-spirited and individualistic  women and their quest to find timeless beauty. WithFiama Di Wills I present a  collection inspired by the thought – Youth is eternal and so is gold!”

Source of Youth –  Collection Note

In the pursuit of youth, Wendell Rodricks  travels to the heart of humanity. Africa. Using a cool, fresh palette, the  Source of Beauty collection for Fiama Di Wills show at Wills Lifestyle India  Fashion Week, SS 2014, perfectly highlights the designer theme and the new  designer signature gel bar series of Fiama Di Wills. The youthful look of the  pack designed by Wendell Rodricks ties in splendidly with the collection on  ramp. Whites, reds, blues and yellows are highlighted with shimmering gold and  black. All colors used in the wrapper! Beyond the theme of the collection is a  refined, restrained statement of elegant and youthful ensembles. An Africa that  is very different from what is the conceived perception. Here is a new  continent fresh with the promise of youth. Fabric has been textured to look  handcrafted and shimmering. The accessories are handcrafted with floral and  leaf forms akin to the oats, nut-grass and waterlily flavors of Fiama Di Wills  Couture Spa range of Gel Bars. Wendell Rodricks’ Source of Youth collection  seamlessly blends the beauty of Africa with the youthful effects of Fiama Di  Willssignature series.

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