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ITC looks to 'engage' customers
The New Indian Express - 23 May 2013

Foraying into the rapidly growing deodorant market in India, ITC’s Personal Care Products Business announced the expansion of its product portfolio with the launch of Engage – one of India’s first range of couple deodorants, here on Tuesday.

This new range of sprays for men and women provides 24 hour freshness and has been crafted to enhance their personal grooming and confidence. Engage offers an invigorating range of deodorants comprising of three pairs - Rush (Male) & Blush (Female), Mate (Male) & Spell (Female) and Urge (Male) & Tease (Female) - that express the inherent need of couples to 'Engage' in playful chemistry.

Sandeep Kaul, CEO - Personal Care Products Business, ITC Limited, said, "Deodorants as a segment in Personal Care is experiencing a swift and dynamic growth. Engage is uniquely poised to leverage this opportunity and carve a significant consumer mindshare."

Engage for men has a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women is in bright hues of pink, blue and yellow designed with contemporary feminine patterns.

Priced at Rs. 160 for a 165 ml bottle, the complete range of Engage is available at all leading retail outlets in India.

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