ITC Foods on Tuesday announced the launch of a biscuit variety "enriched" with native Indian cow milk.
Called the Sunfeast NaatMaad Paal biscuits, they are priced at Rs 10 for 83gm and will be available at all retailers, modern format and top-end general trade in Tamil Nadu.
Paritosh Wali, chief operative officer, biscuits & confections cluster, foods division, ITC Limited, said, "At ITC Foods, our endeavour is to present innovative and unique product offerings that ensure a delightful food experience for all our consumers. It gives us immense pleasure to introduce the first ever native Indian cow milk biscuit in the country - Sunfeast A2 NaatMaad Paal Biscuits."
"With this launch, we have taken the brand to an all new level by including a core ingredient for a mother to build her child's nutrition. We are extremely positive about the product which is backed by robust scientific & consumer research on child's nutrition coupled with a strong understanding of consumer taste preferences," Wali said.