Classmate, ITC’s
Education & Stationery Products brand has
recently signed Yuvraj Singh, stylish Indian
team left hand bat and Soha Ali khan, versatile
cine actor as its Brand Ambassadors for its
entire range of products. Already the largest
national brand in the student notebooks space,
Classmate has recently expanded its portfolio
with the successful launch of a range of
complementary stationery products such as pens,
pencils and geometry boxes, all of which are
getting rapidly distributed across geographies
through its vast distribution network. Further,
many new products and offerings are slated for
launch the current quarter. ITC's Classmate is a
leading player in the Rs 5000 Crore market for
stationery products comprising notebooks, pens,
pencils & scholastics which is today growing at
a rate of 9-10% .
Says Chand Das, chief executive of ITC’s
Education & Stationery Products Business (ESPB),
“Classmate aspires to be the leading and most
trusted student education and stationery brand.
It’s a brand that believes in and nurtures the
“big ideas” that reside in each one of us and
encourages young minds to realise them through
exploration & perseverance. Both Yuvraj & Soha
are vibrant icons for the youth of today. They
have believed in & pursued their own “big
ideas”, and today, both stand tall in their
professions with multi-faceted personalities.
When contacted about the association Yuvraj
said, “Classmate is a great brand which stands
for successful, high quality products. I feel
proud of being associated with it as I think
that sports & education together form a great
combination for the youth of today & with
Classmate being a lead brand in the education &
stationery products space, I think our
association is made for each other”.
Soha, on the other hand had another very
interesting take on her association. She said,
“Like Classmate, I too believe that there are
many different ideas that are inside all of us.
All we need to do is to go after them & discover
new sides to ourselves. Stationery products have
always been close to my heart. When I saw the
Classmate range, I was delighted to see its
quality. It’s come a long way from what we used
when we were growing up” .
