The
pretty Deepika Padukone almost caused a stampede
at the recently concluded Wills Lifestyle India
Fashion Week, when she came to the venue to
launch the first book of the Di Wills Series —
Essence of Hair at the Salon Di Wills. Deepika,
also the Fiama Di Wills brand ambassador, spoke
to us after the launch. “Beautiful hair is what
every woman wants. I am sure it is on the Top 10
list of must-haves,” she dimpled prettily, and
added, “Done right, a woman’s hair is integral
to her personality. This perhaps explains why
women spend hours on getting it just right. But,
in a world and time of so many choices, be it in
terms of style, colour or treatment, knowledge
about haircare is of utmost importance.”
Guess
this was just the inspiration behind The Essence
of Hair, for it is a book that sheds light on
haircare and styling. Complete with beautiful
images, it traces the history of haircare, right
up to the latest in tress tools and styles.
Topics like basic hair know-how, solutions for
bad hair days and tips for special occasions
make it an interesting, informative and visually
appealing read. Also, the book is just one of
the aspects that ITC’s personal care business,
which offers the discerning Indian consumer a
host of personal care and grooming solutions, is
all about. The Di Wills range also includes
Essenza Di Wills, Fiama Di Wills and Vivel Di
Wills. Essenza Di Wills is the exclusive range
of perfumes and premium personal care products,
whereas Fiama Di Wills is the premium range of
shampoos, conditioners, shower gels and soap.
We
also met Sandeep Kaul, chief executive, personal
care products business, ITC Ltd. “The Di Wills
Series — The Essence of Hair brings on board the
scientific expertise and research of the ITC R&D
Centre on one hand, and taps into the experience
and wisdom of India’s leading haircare experts
such as Ambika Pillai, Adhuna Akhtar and Sapna
Bhavnani on the other. We would like to see this
book as the ultimate haircare tool that all
women look for but haven’t got yet,” said he.
