Fiama Di Wills,
one of the leading personal care brands in the country, today
announced the winner of the Fiama Di Wills Beautiful Face 2008 Hunt
at the Wills Lifestyle India Fashion Week. The contest was launched
a month back to provide a unique opportunity to aspiring models
across the country. The winner Prerana Sharma will now
represent India in the International Elite Model Look contest to be
held in China in November 2008. Deepika Padukone, Fiama Di Wills
Brand ambassador for its range of soaps and shower gels, was present
on the occasion to crown the winner.
Mr. Sandeep
Kaul, Chief Executive, Personal Care Products Business, ITC Limited
said, "We heartily congratulate Prerana Sharma, the winner of the
first Fiama Di Wills Beautiful Face 2008 Hunt, in association with
Elite India. We received overwhelming response to the contest and
are delighted that the Beautiful Face Hunt was such a success."
Fiama Di Wills,
with its unique selling proposition combining the goodness of Nature
and Science in personal care products will continue to promote
beauty with an array of product innovations in times to come.
Speaking on the
occasion, Deepika Padukone said, "Fiama Di Wills represents
today's modern woman who is an epitome of confidence, taste & style
and I congratulate Prerana Sharma for winning such a coveted
title."
Fiama Di Wills
Beautiful Face 2008 Hunt powered by Elite Model Look provided the
largest platform ever in India to fresh and beautiful unknown faces.
From all the entries received, 15 girls were short listed and taken
for grooming to New Delhi at the Elite Model School. The final
contest started with a high energy photo-shoot for the contestants
with expert photographer Vishesh Verma who shot each contestant and
evaluated her photogenic and photo posing abilities. This was
followed by other industry experts visiting the Salon Di Wills to
advise, assess and evaluate the contestants.
Ranna Gill and
Gauri & Nainika dressed the 15 contestants for the final round of
the contest and were part of the judging panel. Along with these
industry experts was also Ms Paola Francesca Baratto from Elite
Milan who judged the winner of the contest.
Sushma Puri,
CEO and Managing Director, Elite Model Management India said, "Prerana
will get an opportunity of a lifetime- to participate in an
international event where models are selected from approximately 50
countries."
