The contest launched by Leading Model and Actress Deepika Padukone

One of the leading personal care brands, Fiama Di Wills today launched the national Fiama Di Wills Beautiful Face Hunt 2008 to provide a unique opportunity to aspiring models across the country to represent India in the International Elite Model Look contest to be held in China in November 2008. Deepika Padukone, Fiama Di Wills Brand ambassador for its range of soaps and shower gels, launched the contest during a press conference in Mumbai.

Sandeep Kaul, CEO, Personal Care Products Business, ITC Limited said, as part of Fiama Di Wills’ First Anniversary celebration, we take pride in presenting the Beautiful Face Hunt 2008 in association with Elite India. Fiama Di Wills with its unique selling proposition combining the goodness of Nature and Science to give Gentle and Effective personal care products will continue to promote beauty with an array of product innovations in times to come.

Today’s 21st century Indian woman stands for innate confidence, style and taste and is extremely aware of all beauty products available to her. She stops at nothing to look and feel good. To this new, empowered woman, we introduce the world of Fiama Di Wills and a promise of a “Beautiful You Today, Tomorrow”.

Deepika Padukone, leading actress on her association with Fiama Di Wills said, I associate myself with brands that I can identify with - brands that signify style, new age, good looks, youth and fun. I am also very conscious of quality of the brands I choose to endorse. I am extremely happy with my association with Fiama Di Wills, and on the occasion of its first anniversary celebrations, wish Fiama Di Wills many such beautiful years.

Fiama Di Wills Beautiful Face Hunt 2008 powered by Elite Model Look provides the largest platform ever in India to fresh and beautiful unknown faces. From all the entries received, 15 girls will be short listed and taken for grooming to New Delhi at the Elite Model School. The contestants will then go on to compete in the final round which will be held at the Wills Lifestyle India Fashion Week from 15 to 19 October 2008 in Delhi.

Sushma Puri, CEO-Elite Models India said, The Fiama Di Wills Beautiful Face Hunt contestants will get an opportunity of a lifetime- to participate in an international event where models are selected from approximately 50 countries. The winner of each national final goes on to participate in the international final event which is held over 10 days. A jury of models, world renowned photographers and other professionals from the industry select the winners. The 15 international finalists receive a two year guaranteed modeling contract”.