ITC's Personal Care Business today launched the
first book in the Di Wills Series - Essence of
Hair at the Salon Di Wills during the Wills
Lifestyle India Fashion Week Autumn Winter 09 in
New Delhi. Essence of Hair was launched by Fiama
Di Wills Brand Ambassador, Deepika Padukone.
Speaking at the launch, Deepika Padukone, said,
"Beautiful hair- It's what every woman wants and
has on her Top 10 list of must-haves.
Done right, a woman's hair is integral to her
personality. This perhaps explains why women
spend hours on getting it just right. But, in a
world and time of so many choices, be it in
terms of style, color or treatment, knowledge
about hair care is of utmost importance."
It was this realisation that was the inspiration
behind the Di Wills Series - The Essence of
Hair, a book that sheds light on haircare
and styling. Complete with beautiful images, it
traces the history of hair care, right upto the
latest in tress tools and styles. Topics like
basic hair know-how, solutions for bad hair days
and tips for special occasions make it an
interesting, informative and visually appealing
read.
Speaking on the book, Mr Sandeep Kaul,
Chief Executive, Personal Care Products
Business, ITC Ltd, said, "Di Wills Series -
The Essence of Hair brings on board the
scientific expertise and research of the ITC R&D
Centre on one hand and taps into the experience
and wisdom of India's leading haircare experts
such as Ambika Pillai, Adhuna Akhtar and Sapna
Bhavnani. We believe that this book is the
ultimate haircare tool that all women look for
but haven't got yet! "
