Expanding on its personal care portfolio, ITC
introduced in the Kolkata markets, yet another
unique product- an anti dandruff shampoo-Vivel
Ultrapro. ITC through 3 years of extensive
research and development at its own R&D Center
has created Vivel Ultrapro Anti-Dandruff shampoo
to help control this modern malady without
compromising on healthy hair.
Vivel Ultrapro is a complete anti-dandruff
shampoo that not only provides the hard working
efficacy against dandruff but also nourishes and
moisturizes hair making it strong and silky.
Vivel Ultrapro Anti Dandruff shampoo with its
unique Actipro – Z complex combats problems
caused by dandruff while caring for hair. It is
an anti-dandruff ++ shampoo, which has been
proven not only to fight dandruff effectively
but also nourishes and moisturizes hair.
Specially added Conditioners in the shampoo help
in enhancing soft and silky feel of hair. It has
been clinically tested both in Indian as well as
international laboratories for its safety,
anti-dandruff efficacy as well as its nourishing
and moisturizing properties.
The versatility of Vivel Ultrapro makes it an
ideal fit with its brand ambassador Hrithik
Roshan. He is a youth icon who is stylish and
trendy, yet is a multi-faceted thespian and a
fantastic dancer. This is a reflection of Vivel
Ultrapro, which is also multi-faceted with its
trendy packaging, its hardworking anti-dandruff
efficacy, and the ++ benefits of nourishment and
moisturisation making it a stylish yet effective
product and a distinctly superior value
proposition to the discerning consumers of
today.
Hrithik Roshan has the following to say – “ I
endorse Vivel Ultrapro because just like me, the
brand believes in achieving success through
discipline, hard work, uncompromised quality and
an ultra-fantastic experience. Try it”
Vivel Ultrapro comes in 4 convenient SKUs - The
200 ml and 100 ml bottles of MRP Rs. 129 and 69
respectively and two sachet sizes to enable easy
& convenient access to a wider segment of the
population.
Mr. Sandeep Kaul, CEO, Personal Care Products
Business, ITC Limited said “We take pride in
introducing yet another quality product under
the Vivel brand. ITC through 3 years of
extensive research and development at its own
ITC R&D Centre has created Vivel Ultrapro
Anti-Dandruff shampoo to help control the
problem of dandruff without compromising on
healthy hair”.
