John Players, ITC's fashionable menswear brand unveils its Fall / Winter 2004 collection. The new collection combines modern chic with stylish casual lines and a dash of cool.

This season, John Players presents a vibrant interpretation of the haute international Looks for the young Indian Male. John Players brings in that extra edge that makes all the difference, be the playful detailing, bold striping or the youthful patterns.

The collection is perfect for today's Youth who are always on the move, living their lives to the fullest - always ready to take their chances and "Play Along". The essence of the collection is a playful and fun-loving style - comprising 'Outscapes' - Relaxed Wear with outdoorsy zing, 'Corporate Majesty' - Formal Wear with panache, 'Riders' - Cool and rugged Denims, 'UniverCity' - Casual campus chic and 'Urban Nites' for the happening Party hopper.

'Corporate Majesty' is set to make a statement in the modern office of today. The formal wear collection emphasises on Shirts with textures such as Twills and Dobbies showcasing patterns that have not been seen till date. Coordinated Trousers are designed for unmatched day-long comfort for the man who knows how to have fun at work. The range is priced starting from Rs. 575/-

John Players salutes the indomitable spirit of the outdoors with the 'Outscape' Collection - that is created with youthful detailing and washed for a luxurious feel. Engineered cargos with canvas weaves are coordinated with Corduroy and twill shirts in full-bodied colors and Scottish checks -- designed to make Outscape the ideal choice for a heady weekend getaway. The four elements of nature have been used in the vibrant color palette and are translated into the deep and refined tones of brown, natural streaks and warm shades. The range is priced starting Rs. 550/-.

Denims are rendered in 'cool motorbike chic' with the 'Riders' range in sandblasted and enzyme washed denims. The biker look has been interpreted with contrast color zippers, subtle vertical streaks which have become the rage internationally. So get ready to cruise on the highways with the Riders range starting at Rs. 625/-.

Evenings, for the John Players man, are about letting your hair down and rocking the parties. The 'Urban Nites' collection comprises short styled shirts in an eclectic mix of psychedelic colors, prints and grindle stripes - making a fashion statement as you play along. The range is priced starting Rs 650/-

The dazzling new range will be available in all the leading apparel stores across the country.

    

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