ITC posted yet another year of robust performance with
Gross Turnover touching Rs. 11815 crs. representing a growth of 7.2% over the previous
year. After adjusting for the once-off opportunity of rice exports in 2002-03, underlying
topline growth stood at an impressive 11.8% over last year. Post-tax profit at Rs. 1593
crores registered a growth of 16.2 % while Pre-tax profit increased by 12.8 % to Rs. 2319
crores. Earnings Per Share for the year stood at Rs. 64.34.
The Board of Directors recommended a dividend of Rs.20 per
share (Previous year: Rs.15.00 per share). This will entail a total cash outflow of Rs.
559 crores, comprising proposed dividend of Rs. 495 crores and income tax on the proposed
dividend of Rs. 64 crores. This level of dividend translates to a payout ratio of 35.08%
(LY: 30.54%).
FMCG-Cigarettes
The operating environment for cigarettes in India continues
to pose an increasing order of challenge. On the one hand, the year saw the escalation of
state level taxes with Uttar Pradesh enhancing the rate of entry tax from 3% to 5% and
Bihar imposing entry taxes on raw materials used in the manufacture of cigarettes. On the
other hand, restrictions on consumption of cigarettes and communication have been
introduced through the Cigarettes and Other Tobacco Products (Prohibition of Advertisement
and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003,
(COTPA) with effect from 1st May 2004.
Despite the challenging circumstances, the Company
leveraged its leadership position in the industry to record a revenue growth of 5.3%
during the year, driven by improved product mix and a volume growth of 3%.
Several innovative products were launched during the year
in keeping with the Company's strategy of providing superior value for the consumer: 'Insignia',
launched in the unique Shoulder Box packaging style, redefined the premium segment and
strengthened the association of the Company with world-class quality. 'India
Kings' became the first Indian brand to be offered to consumers in a
state-of-the-art international 'Contour' pack, substantially reinforcing the premium
imagery of the brand. A new international 'wave' pack format was introduced during the
year in the 70-75 mm filter segment and is rapidly gaining consumer acceptance.
FMCG-Others
The Company's new FMCG businesses posted rapid topline
growth on the back of new product launches and extension of existing products to target
markets. As evident from the Segment Report, revenues from these businesses grew threefold
during the year contributing Rs. 304 crores to ITC's topline.
Branded Packaged Foods
The Company continued to augment its product range by
leveraging in-house capability at the Integrated Group Research and Development Centre at
Bangalore. The product portfolio now comprises 45 value-added products catering to a wide
range of consumer requirements. The unwavering commitment to internationally benchmarked
quality standards has enabled the business to rapidly gain market standing in all its 5
brands.
The 'Aashirvaad' brand continues to grow
rapidly and has already established leadership as the number 1 branded atta among national
branded players within barely two years of launch. With the launch of ready-to-cook pastes
in March '04, the 'Aashirvaad' assurance of excellence now extends to ready-to-eat foods,
ready-to-cook pastes, atta and salt. A range of differentiated products in the biscuits
category was launched during the year under the 'Sunfeast' brand. These
products have met with very encouraging consumer response with the business recording
impressive gains in market standing in the operating segments. The Company is engaged in
extending market coverage while concurrently augmenting the supply chain to cater to the
rapid growth in consumer demand. 'mint-o' and 'Candyman'
continue to build significant market positions in the Confectionery segment. Deposited
candies were added to the 'Candyman' range in two flavours - butterscotch and orange. The
offerings of regular varieties under 'Candyman' also stood expanded with the introduction
of orange and pineapple flavours. 'Kitchens of India', the Company's
Gourmet food brand expanded into the premium ready-to-cook segment with specialty pastes
for discerning consumers.
Lifestyle Retailing
The 'Wills Lifestyle' product portfolio
was further strengthened during the year with the launch of the 'Clublife'
and 'Classic' range for the party and work wear segments respectively.
These launches, together with the 'Wills Sport' range (the first to be
launched by the Company), enabled positioning the 'Wills Lifestyle'
product portfolio as a full wardrobe brand for men and women. The year also marked the
extension of the Wills range of products to 65 multi-branded outlets (MBOs) and 16 large
format retail stores (LFRs) with a view to increasing market penetration.
The Company's foray into the mid-priced segment with the
launch of 'John Players' in December 2002 was rapidly scaled up towards
establishing national presence in a short period of time. The range is now available in
nearly 600 markets in 3200 outlets making it the largest distributed apparel brand in the
country in this category.
The state-of-the art Master Facility in Gurgaon continues
to engage in R&D activities on fabrics and washes to offer superior products to the
consumer.
Greeting Cards, Gifts & Stationery
During the year, the Greeting Cards business consolidated
its position as the No.2 player in the industry. Market share improved by 5% points to 20%
on the back of focused improvements in product quality and supply chain processes. Retail
coverage was further enhanced to touch 12000 outlets across 700 markets. The business'
Social Cause range of cards introduced in partnership with SOS Children's Villages of
India is now established amongst the top social cause greeting cards brands in the
country.
The year also marked the launch of the 'Expressions
Paperkraft' and 'Classmates' range of notebooks across major
markets, leveraging the Company's capability in high quality paper manufacture to offer
superior products at competitive prices. Market response has been encouraging, with the
range exhibiting potential to garner a sizeable share of the Rs.500 crores fast growing
Stationery market.
Safety Matches
The Safety Matches SBU, which markets Safety Matches
sourced from the small-scale sector, posted impressive gains during the year with market
share touching 8% during the last quarter.
The Company's brands -'Mangaldeep' and 'i
Kno' - have become synonymous with value-addition in an industry where movement
up the value chain has not been witnessed in a long time. In the volume segment, 'AIM'
has become the single largest brand in the country within a year of launch on the strength
of the Company's superior product development expertise and focus on quality and its vast
distribution network. Encouraged by the consumer response in the domestic market, the
business also commenced exports to the U.S.A and West Africa during the year.
ITC continues to extend technical and management support to
small-scale sector manufacturers to help them achieve superior product quality and
processes.
Incense Sticks (Agarbattis)
ITC's foray into the marketing of incense sticks is yet
another manifestation of its partnership with small and medium enterprises. The business'
products under the 'Mangaldeep' brand in a unique 'fragrance locked'
packaging format is rapidly gaining consumer franchise across markets.
Hotels
The Company made steady progress during the year towards
accomplishing the strategic objective of completing the ITC Welcomgroup chain in all the
six key locations. ITC Grand Central, the Company's second property in
Mumbai is well on course for commercial launch by end 2004. Peaking at a height of 127
meters, ITC Grand Central will be one of the tallest hotels in India. In line with
international trends, the ITC Grand Maratha Sheraton, Mumbai commissioned
a state-of-the-art spa during the year, which is fast gaining popularity. A renovation and
product upgradation programme is also underway at the ITC Maurya Sheraton,
New Delhi towards raising the already high quality standards of this hotel. The
uncompromising attention to providing the finest hoteliering standards even during the
prolonged downturn in the industry was rewarded with growing customer preference. During
2003-04, the hotels business posted a handsome growth in revenues of 33% on the back of
improved occupancies and room realisations following the upturn in the industry. Operating
profits at Rs. 32.51 crs. trebled as compared to last year reflecting the significant
turnaround achieved, notwithstanding the gestation costs in respect of the recently opened
hotel 'ITC Sonar Bangla' at Kolkata. 'ITC Sonar Bangla', widely
acknowledged as being amongst the finest business hotels in Asia, posted a cash break even
in its first full year of operations.
Paperboards, Specialty Paper and Packaging
Overall sales volumes at 230980 MT grew marginally over
last year reflecting the constraints in manufacturing capacity and the impact of once-off
events viz. inventory correction by end users primarily in the FMCG industry and plant
shutdown for maintenance & repairs. In line with the strategy of enriching product
mix, sales of value-added products grew by a substantial 18% during the year. Significant
progress was also made during the year towards capacity expansion in the recycled segment
with the addition of a 65000 TPA paperboard machine as part of the acquisition of the
paperboards business of BILT Industrial Packaging Co. Ltd. on a 'slump sale' basis. The
business is also on track towards completing its 75000 TPA expansion plan, currently
underway at its facility at Sarapakka, AP by the third quarter of 2004/05. With these
investments, the total paperboards manufacturing capacity of the Company would be nearly
300000 TPA and would strategically position the business towards realising its vision of
becoming a leader in the Afro-Asian region.
The Company's Elemental Chlorine Free (ECF) pulp mill is
the only one of its kind in the country meeting world-class environmental standards - a
testimony to ITC's commitment to the environment. The facility commissioned during
2002-2003, achieved 100% capacity utilization during the year. With the increasing
awareness of hygiene and safety among Indian consumers, industries like foods and
pharmaceuticals are increasingly switching to ECF pulp-based paperboard.
Significant investments were made in the Packaging and
Printing business towards technology acquisition and upgradation which enabled delivery of
a range of value-added products of world-class quality to the Company's Cigarettes and new
FMCG businesses. Apart from providing a source of sustainable competitive advantage to
these businesses, the investments are expected to result in substantial cost savings.
Agri business
The Company more than doubled its e-Choupal network during
the year, adding over 2000 choupals during 2003-04. Todate 4150 Choupals have been
installed, reaching out to over two million farmers in over 20,000 villages in the states
of Madhya Pradesh, Uttar Pradesh, Maharashtra, Karnataka, Rajasthan and Andhra Pradesh.
ITC won the inaugural World Business Award for its unique e-choupal initiative. The Award,
jointly instituted by the International Chamber of Commerce, the United Nations
Development Programme and the HRH Prince of Wales International Business Leaders Forum
honours companies the world over for their contribution to poverty alleviation and
sustainable development. ITC's e-choupal was selected for this Award from among 64
nominations from 27 countries.
Agri commodity exports (soya, rice, coffee and marine
products) touched Rs. 574 crores during 2003-04, an impressive increase of 58% over the
previous year (after adjusting for the once-off opportunity of rice exports in 2002-03),
primarily on the back of soya exports.
On the leaf tobacco front, export volumes grew by a
substantial 40% over previous year and 20% by value (in US$ terms) despite the challenging
global demand-supply situation compounded by the appreciation of the Indian rupee Vs. the
US Dollar. The Company continues to provide its customers a comprehensive range of high
quality tobaccos, constantly innovating distinctive grades and providing cost-effective
products through technology upgradation at both the farm and processing ends.
At the processing end, the Company's state-of-the-art
processing lines at Chirala, AP reached optimum productivity levels during the year to
emerge as a benchmark facility for green leaf threshing plants globally.
The Board of Directors, at its meeting in Kolkata on 28th
May 2004, approved the financial results for the year ended 31st March 2004, which are
enclosed.