Aabhas Sharma / New Delhi
WelcomHeritage enters Agra with a property
that is a century old.
The Metropolitan Hotel in Agra wasn't an
unknown entity till the sixties, which was when, possibly following the owner's migration
to Mumbai, it closed down.
So, when a part of it soft-launches in
April, it will be a major triumph for promoter (and hotelier) Anil Kumar Agarwal, and
partner WelcomHeritage, with which it has a franchise agreement, while a management
agreement is under negotiation.
To be called The Grand Imperial in Agra, it
becomes the group's 36th heritage property in the country and, following extensive
renovations (being undertaken by architects affiliated with INTACH), will be ready for
commissioning in two months.
For WelcomHeritage president Rakesh Mathur,
who became involved with Agarwal's inheritance long before re-construction started, it
marks the group's entry into an important location on the country's important tourism
golden triangle.
"We'll catch the peak season, of
course," says Mathur, "but before that, we hope to cash in on the weekend summer
traffic to Agra, and ride on the marketing strength of Welcomgroup's Welcombreaks."
It is estimated that renovations for the
35-room, 100-year-old hotel (built in 1905) cost Rs 3-4 crore. "The owner could have
used the city-centric location to convert it into profitable real-estate," says
Mathur, "but was sensitive to the heritage of the building and chose to give the
property a renewed lease of life."
Anil Agarwal, who heads a construction
business in Mumbai and operates the 100-room Quality Inn Parle International in the city,
says his father had purchased the Agra property in 1944 and ran it as a hotel till the
sixties, when he shifted to Mumbai, leaving the hotel with family members to run -
unsuccessfully as it turned out.
A botched attempt to modernise it in 1964
later, the hotel shut down, and when Anil Agarwal inherited the portion he has once again
turned into a hotel, he was initially assailed by "frankly very attractive
offers" to sell.
But an emotional attachment led him to have
the structure's original arches and high ceilings opened up, while negotiating with
WelcomHeritage to market the property internationally.
"They're one of the foremost heritage
hotel groups in India," says Agarwal, "and I was drawn to their image and their
ability to deliver."
The Rs 35-crore WelcomHeritage brand has
been associated with historical properties such as palaces and forts, and The Grand
Imperial doesn't lack its share of annals, having hosted the likes of Mohammad Ali Jinnah,
Motilal Nehru and Dilip Kumar in the past. Restoration has been undertaken keeping the
traditional heritage of the building in mind.
The heritage hotel will include a garden
barbeque and bar, a swimming pool and an activity room.