So what if youre single? A teddy bear
to keep you company, a bottle of wine to keep you in good spirits and a manicure set to
keep you pretty is what you can expect at the end of a long day, hard at work, away from
home.
The hospitality industry is gearing up for
a surge in the number of women business travellers. And all these frills cuddly toy
and all are a part of the package ITC Sonar Bangla has devised to make sure its
more feminine guests feel not only at home, but safe as well.
Frills aside, security issues are priority.
Lone ladies are met at the airport, even if they have transportation of their own. If they
are booked into a room at ITC One (the high-end rooms), they are greeted by a designated
woman valet at the lobby, who attends to them throughout the stay.
Regardless of which block they are residing
in, they are whisked away to their room when they check in, bypassing the bustle of the
reception area.
At no point does a man enter the room,
right down to the room-service staff.
But it is the small things that the women
get which are most appreciated. Softening the all-male aura of the ITC One block
its all browns and beiges, wood and stone are the small teddy bear and
orchids placed on the bed.
"Of all amenities, the teddy bear has
been the most popular fellow," smiles Ranvir Bhandari, general manager, ITC Sonar
Bangla.
They are welcomed with a bottle of wine and
a platter of chocolates. An iron and ironing board, usually available on request for other
guests, is kept ready for her. Her magazines are different as well.
Toiletries you forgot is the
extra bathroom kit, with a complete manicure set and special beauty products to help
visitors stay perfectly groomed at all times. "Our emergency kit for those who lose
their luggage in transit includes everything from undergarments to night clothes, make-up
and a pair of slippers," says a member of the housekeeping staff.
While the minibar at ITC One stocks all
beverages, at the Sheraton Towers and Executive Club block, bottles of vodka, more popular
with women than whisky, are added to the selection of alcohol.
Taj Bengal also has a number of provisions
for its women guests, like the recent installation of video cameras at the doors of 10
rooms, to help residents screen visitors.
"These rooms are usually offered to
single ladies," explains Sanjay Sethi, general manager. With open corridors on all
floors, security is not an issue, he adds. A female executive is on call 24 hours.
Both hotels have call-screen facilities and
provide rooms close to the lift ("to avoid that long walk past many doors," says
Bhandari).
But they have to carefully walk the line
between sensitivity and pampering. "The staff is trained to be sensitive to a
womans needs
But we also do not want to make them feel less than equal,"
stresses Sethi.
At Sonar Bangla, some rooms in the Sheraton
Towers were modified with a few splashes of feminine colours meant mainly
for women. "But one of our guests specifically said that she preferred the room she
had stayed in before," recalls Bhandari, who is trying to keep one floor aside in the
Towers for single female guests.
"We want to be able to offer them a
choice," he adds. Some of these are central company guidelines, while others are
local innovations.
A centralised guest history software tracks customers
staying at ITC hotels through the country. Small details like "where a guest
likes her toiletries kept" are also fed in. Most of this is done without the
guest even noticing.