Fiama Di Wills Shower Gels and
Superia soaps and shampoos
Expanding its range
of personal care products, and following the successful launch of
Fiama Di Wills Shampoos, ITC today presented yet another world
class range of products for the Indian consumer through its new
range of Fiama Di Wills Shower Gels.
Fiama Di Wills’ new
premium range offers three transparent shower gels with suspended
beads. Each variant provides a specific benefit to the consumer:
-
Mild Dew-
Enriched with soft beads, peach and avocado extracts for soft moisturised skin.
-
Clear Springs-
Enriched with Jojoba Beads, Sea Weed and Lemongrass extracts for
clear healthy skin.
-
Exotic Dream-
Enriched with glitter beads, bearberry leaves and black currant
extracts for stimulating freshness.
Fiama Di Wills shower
gels are available in 200 ml bottles.
ITC has also recently
launched its fourth shampoo variant, Silky Strong which is
enriched with oils of Macadamia Nut and Babassu. This is in addition
to the Fiama Di Wills range launched earlier in the form of
Everyday Mild, Aqua Balance, and Volume Boost.
Continuing with its
tradition of offering a superior product and brand experience to the
modern Indian consumer, ITC also launched today the Superia
range of soaps and shampoos in select markets .
Superia offers
a range of four soap variants and two shampoo variants with a
range benefit of Glowing skin and Shiny hair. Each of the variants
have been designed to deliver specific benefits to the various
consumer needs.
SOAPS: For Glowing
Skin
| 1 |
Fragrant Flower
with the fragrance of Rose & Lavender Oil |
 |
| 2 |
Soft Sandal
with
the fragrance of Sandal & Almond Oil |
| 3 |
Natural Glow with Neem & Coconut Oils
|
| 4 |
Healthy Glow with
Orange Oil |
SHAMPOOS: For
Shiny Hair
| 1 |
Shiny Black with Triple Conditioners and the natural goodness of Hibiscus & Brahmi extracts |
 |
| 2 |
Vibrant Green with Triple Conditioners and the natural goodness of Amla & Arnica extracts |
Superia soaps &
shampoos are an outcome of 3 years of extensive product development
by ITC scientists at the ITC Research and Development Centre.
Consumer Insights based on detailed understanding of the modern
Indian consumer led to the development of these products and brand
experience. The delightful fragrances for the various products have
been developed with leading international fragrance houses. The
aesthetics and packaging for the products have been developed with
leading designers and have been researched amongst hundreds of
consumers .
Superia soaps will be
available in sizes ranging from 50g to 125g, and the shampoos in 125
ml and 55 ml.
