Non-Cigarette businesses
now constitute 42% of Net Turnover
ITC posted yet another year of stellar
performance, with Gross Turnover growing by 13% to Rs.13350 crores, driven by good topline
growth across all businesses of the Company. While Cigarette sales grew by 8.4% over the
previous year, the non-cigarette businesses grew by 29.5% as a result of strong
performance of the Hotels business, impact of amalgamation of ITC Hotels Ltd. and Ansal
Hotel Ltd. with the Company with effect from 1st April 2004, strong growth in Paperboards
and the ramp-up of the new FMCG businesses. Pre-tax profit (before exceptional items)
increased by 15.3% to Rs.2673 crores, while Post-tax profit (before exceptional items) at
Rs.1837 crores registered a growth of 15.3%. The financials for the year include Rs.354
crores (post-tax) representing exceptional items, most of which relate to past litigation.
Inclusive of these exceptional items, the Company’s Profit after Tax stands at
Rs.2191 crs. Earnings Per Share (before exceptional items) for the year stands at Rs.
73.74.
The Company’s performance for the
fourth quarter was impressive with Net Turnover recording a growth of 15.7% over the
previous year. While Pre-tax profit (before exceptional items) grew by 20.5%, underlying
Post-tax profit (before exceptional items) for the quarter grew by 18.5% after adjusting
for the tax refunds amounting to Rs.35 crores received in the previous year.
The Board of Directors recommended a
dividend of Rs.31 per share (Previous year: Rs.20.00 per share). This will entail a total
cash outflow of Rs. 881.69 crores, comprising proposed dividend of Rs.773.25 crores and
income tax on the proposed dividend of Rs.108.45 crores.
The success of the Company’s strategy
of creating multiple drivers of growth leveraging the diverse competencies residing in its
portfolio of businesses is evident in the growing share of the non–cigarette
businesses. Over the last five years, Net Turnover of the non-cigarette businesses has
tripled to touch Rs.3197 crores in 2004/05. Consequently, share in net sales has increased
from 25% in 1999/00 to 42% in 2004/05. Despite factoring a significant revenue charge
towards product development and brand building costs of the new FMCG businesses, operating
profits (PBDIT) of the non-cigarette businesses have grown at a CAGR of 28% during this
period to touch Rs.587 crs. in 2004/05.
Hotels
The year marked the amalgamation of ITC
Hotels Limited and Ansal Hotels Limited with the Company. Upon completion of requisite
formalities, the Scheme became effective on 23rd March, 2005 and operative from 1st April,
2004. The amalgamation would facilitate better alignment of investment and incomes,
besides promoting fiscal efficiencies, rationalising operating structures & costs and
facilitating clear visibility of the totality of the Company's hotels business.
During 2004/05, the hotels business posted
impressive financial performance with Segment Revenues growing by 124% to touch Rs.577
crores on the back of improved occupancies/realisations across properties and the impact
of the amalgamation of ITC Hotels Limited and Ansal Hotels Limited. Operating profits
(PBDIT) trebled over the previous year to touch Rs.200 crores during 2004/05 while Segment
Results (PBIT) at Rs.141 crores grew more than 4 times over 2003/04 despite absorbing the
gestation impact of new properties and projects.
ITC Grand Central,
the Company’s second property at Parel in Mumbai was commissioned during the year,
marking yet another significant step towards the strategic objective of establishing the
ITC Welcomgroup chain in the super deluxe segment in key business locations. The hotel has
become very popular in a short span of time with its architectural design receiving all
round critical acclaim. The business also progressed a product upgradation programme
during the year with a view to maintaining the contemporariness of the Company’s
properties.
Paperboards, Specialty
Paper & Packaging
The year marked significant capacity
augmentation in the recycled paperboards segment with the successful integration of the
Kovai facility and the commissioning of the 75000 TPA paperboard machine at the
Bhadrachalam mill. Production during the year touched 308962 MT as compared to 234663 MT
during the previous year, while overall sales at 301034 MT grew by 30% over last year. In
line with the Company’s value led strategy, sales of Value Added products grew by 34%
over last year to touch 90573 MT. Sales of Specialty Papers also registered strong growth
driven by the décor and insulating segment. Segment Revenues grew by 24.9% to touch
Rs.1565 crores while Segment Results improved by 21.8% to Rs.280 crores. This strong
performance has been achieved despite pressure on margins arising from a steep increase in
raw material prices and the costs associated with stabilisation of the Kovai unit and
capacity expansion at the Bhadrachalam unit. The Segment generated strong operating cash
flow of Rs.384 crores.
The Company’s ECF (elemental chlorine
free) pulp mill, the only one of its kind in the country, is a source of sustainable
competitive advantage to the business. With increasing awareness of hygiene and safety
among Indian consumers, industries like foods and pharmaceuticals are progressively
switching to ECF pulp-based paperboards. The business made significant progress during the
year on the energy front with the commissioning of the 18 MW power block at the
Bhadrachalam mill while the 8 MW unit project at the Kovai plant is fast nearing
completion. Currently, about 95% of the energy requirements of the business are being met
out of captive generation. The Company’s plantation programme gained further momentum
with an additional coverage of 11500 hectares during the year. With this, the programme
now extends to over 29000 hectares with saplings planted to date exceeding the 100 million
mark.
The Packaging and Printing business
leveraged its recent investments in technology upgradation to expand its range of
offerings to include a wider variety of contemporary packaging formats. This has enabled
it to provide discernibly superior and innovative packaging solutions not only to the
Company’s cigarettes business but also to the FMCG and paperboards businesses. Apart
from providing a source of sustainable competitive advantage to these businesses, the
investments have begun delivering substantial savings to the ITC system.
FMCG-Cigarettes
The operating landscape for cigarettes
continues to be one of ever increasing challenges. Severe restrictions on advertisement
and communication have been brought about with the implementation of the "Cigarettes
and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and
Commerce, Production, Supply and Distribution) Act, 2003" (COTPA) with effect from
1st May 2004. Further, the Framework Convention for Tobacco Control, of which India is one
of the first signatories, was ratified on 27th February 2005.
Gross turnover of the Company’s
cigarette business crossed the Rs.10000 crores milestone driven by domestic volume growth
of 6.5% during the year. This volume growth was aided by a period of stability in the
excise tax regime, which in turn imparted buoyancy to tax revenues from the tobacco
sector. However, excise duty rates were hiked in March 2005, by as much as 10% for
cigarettes. Although sought to be justified on health grounds, this increase in excise
duties excludes bidis which outsell cigarettes more than 8 times. In view of the already
existing high tax burden on cigarettes, this sharp increase in excise duty, while
significantly disadvantaging cigarettes vis-à-vis other tobacco products could lead to a
reduction in the economic value per unit of tobacco consumed in the country with
consequent impact on the potential revenue collection from the tobacco sector. Cigarettes
continue to be subjected to a multiplicity of taxes at the Central and State levels. A
unified tax regime with moderate rates would best serve the interests of both the
Exchequer and the industry.
Sustained investments in capability
enhancement enabled extension of internationally contemporary packaging formats across a
range of brands in the full value segment, further reinforcing the association of the
Company’s products with world class standards. These include the launch of super
premium brands in the unique Shoulder Box packaging style, roll-out of the new Wave pack
and the Enhanced length packs, contemporary pack designs for major filter cigarette brands
and the launch of Limited Edition and Festival Packs for popular cigarettes.
The Company’s relentless pursuit of
operational excellence enabled attaining the highest ever levels of leaf tobacco and
wrapping material utilisation and manufacturing efficiencies. Other key interventions
during the year on the manufacturing front include the successful implementation of the
‘Lamina Expansion System’ at its facility in Saharanpur; induction of
state-of-the art cigarette making and packing machines and development of in-house
capability to manufacture intermediate products hitherto imported, resulting in improved
product offerings and significant savings in cost and foreign exchange.
FMCG - Others
Branded Packaged Foods
The Company rapidly scaled up the Branded
Packaged Foods business during the year in the four chosen categories viz. Snack Foods,
Staples, Confectionery and Ready-to-Eat. The year saw the launch of a number of
differentiated and innovative products leveraging the in-house capability of the ITC Group
Research & Development Centre at Bangalore. Significant progress was made in enhancing
supply chain efficiencies, depth and width of distribution and achieving world class
hygiene standards in the outsourced manufacturing process.
The ‘Aashirvaad’
brand - comprising packaged Atta, Salt, Cooking Pastes and Ready to Eat meals - continued
to gain increasing consumer franchise during the year. ‘Aashirvaad’ Atta
established itself as the clear market leader amongst national branded players.
Significant improvement in operating performance was achieved through a combination of
efficient wheat sourcing leveraging the e-choupal network, driving down logistics costs
and an enriched sales mix. The year also marked the national roll-out of ‘Sunfeast’ range of biscuits backed by a
calibrated ramp-up of the supply chain. The innovative products under this brand have
garnered significant market standing in a short span of time and are being increasingly
accepted by consumers as a credible new option to the established players in the industry.
In keeping with your Company’s philosophy of providing differentiated products to the
consumer, ‘Sunfeast Pasta Treat’, a whole
wheat based non-fried product, was introduced as a healthy snacking option for children in
4 exciting flavours. Product range in the ‘Confectionery’ segment was expanded
with the introduction of ‘mint-o Fresh’
deposited candies in two unique flavours – clove and eucalyptus – and ‘Candyman’ Eclairs at two convenient price points.
The Ready-to-Eat product portfolio was augmented with the introduction of several
offerings in the ‘popular’ range under the ‘Aashirvaad
ReadyMeals’ banner, launch of cooking pastes under the
‘Aashirvaad’ umbrella brand and Conserves & Chutneys under the flagship
brand ‘Kitchens of India’ (KOI).
Lifestyle Retailing
In the premium segment, the ‘Wills
Lifestyle’ brand has established a strong market standing and loyalty among
discerning consumers leveraging high fashion imagery and superior product quality and
styling. Brand availability was extended during the year by opening new stores in high
potential malls and increasing presence in high profile Large Format Retailers in the
country. Across its portfolio – ‘Wills Sport’,
‘Wills Clublife’ and the ‘Classic’
range – the brand is now recognised as offering an internationally contemporary, high
fashion range.
In the popular segment, the ‘John Players’ brand further strengthened its
position among its young male consumer base with its distinct "Comfort Dressing"
proposition - which is fashionable & vibrant. The year witnessed expansion of the
product range covering Denims, T-shirts, Shirts, Trousers, Cargos and Outerwear.
Distribution reach was strengthened through increased availability in key Multi-Brand
outlets as well as setting up new Exclusive Brand outlets.
The business’ internationally
benchmarked quality continues to earn industry recognition with ‘John Players’
winning the ‘Rising Star of the Year Brand’ at the Images Fashion Awards 2004.
Greeting, Gifting & Stationery
Business
Despite challenging market conditions, brand ‘Expressions’ continued to grow its market share
in the greeting cards segment to touch 25% in 04/05, consolidating its position as the
second largest player in the Indian market. The year saw the launch of ‘Expressions Regalia’ – a premium collection
of greeting cards for the connoisseur. In the stationery segment, the ‘Classmate’ brand of notebooks for students made
rapid progress. Besides growing its retail presence, the business also executed customised
orders for a number of leading schools. The ‘Classmate Young
Authors Contest’ – a creative story writing competition - was
conducted across 2000 schools in 12 cities, making it a much sought after literary event
in the school calendar.
Safety Matches & Incense Sticks
ITC’s philosophy of creating
shareholder value through serving society finds expression in the marketing of Safety
matches and Incense sticks sourced from small scale and cottage sector units.
In the Safety Matches business, volumes
were successfully ramped up during the year on the back of continued focus on product
quality, enhanced supply chain capabilities and distribution reach. Overall market share,
estimated at over 12% in March 2005, is only marginally behind the industry leader with ‘Aim’ further consolidating its position as the
single largest match brand in the country.
The Company’s incense sticks
(Agarbatti) business completed the national roll-out of products under the ‘Mangaldeep’ brand during the year. Product
portfolio was augmented through the introduction of region specific fragrances and
price/pack combinations tailored to varying consumer needs. ‘Mangaldeep’ is
emerging as the only national brand in an industry dominated by multiple local brands.
Agri business
During the year, revenues from the agri
commodity business touched Rs. 1050 crs. further reinforcing ITC’s commitment to the
agri value chain. The business registered substantial progress in most major commodities
viz., rice, wheat, aqua, & coffee, while soya broke even despite severe price
disparities between the domestic and international markets.
The Company continued to scale up the
e-choupal network during the year. This pioneering initiative comprising 5200 choupals,
currently reaches out to over 3 million farmers in the States of Madhya Pradesh, Uttar
Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh and Kerala. On the rural
distribution front, pilots initiated in the previous years were ramped up towards
attaining commercial scale. The channel throughput during the year touched nearly Rs. 50
crs., primarily in MP and UP comprising agri-inputs, FMCG products, vehicles, consumer
durables, insurance products and other marketing services. Nearly 40 companies, both from
the public and private sector, are already being served by the network. 2004/05 also
marked the Company’s foray into rural retailing with the successful launch of the
first rural hypermarket, christened ‘Choupal Sagar’,
in Sehore, Madhya Pradesh. Store footfalls and sales are encouraging and in line with
expectations.
Exports of leaf tobacco during the year
grew by nearly 10% over 2003/04 in value terms, despite the challenging global
demand-supply situation coupled with the appreciation of the Indian Rupee. This was
achieved on the back of substantial new business development through effective
segmentation of customers and customised product and service offerings and simultaneously
deepening relationships with existing customers. The business also continued to provide
strategic sourcing support to the Company’s cigarettes business.
Contribution to
Sustainable Development
In pursuit of its abiding commitment to
create stakeholder value through service to society, the Company made significant progress
during the year in its social development initiatives.
The soil & moisture conservation
programme, designed to assist farmers in identified moisture-stressed districts, witnessed
a sharp rise in coverage during the year. To date, nearly 550 water-harvesting structures
provide critical irrigation to about 8,000 hectares. As part of its policy to promote
integrated water management solutions to Indian farmers, the Company has taken the next
crucial step towards ensuring efficient usage of water through interventions aimed at
improving farm productivity, promoting group irrigation projects and demonstrating the use
of sprinkler sets. Sustainable agricultural practices also received a major boost with the
Company’s promotion of organic fertilisers through vermi-composting and
‘Nadep’ technology.
The sustainable livelihoods initiative of
the Company strives to create alternative employment for surplus labour and decrease
pressure on arable land by promoting non-farm incomes. Among many such activities, special
emphasis is being given towards improving livestock quality. Cattle development centres
under the Company’s livestock development programme currently reach out to over 600
villages, providing integrated animal husbandry services to more than 11000 milch animals.
Another key intervention is in the area of economic empowerment of women. The ITC
sponsored micro-credit groups have spawned over 2000 women entrepreneurs in select rural
areas. Several initiatives are also underway in the areas of Health & Sanitation and
Primary education.
In the area of environment, health and
safety, ITC continues to raise the bar for its operating units. The Company’s
commitment to the pursuit of the ‘triple bottomline’ received yet another
recognition in the ‘ITC Centre, Gurgaon’ being certified as the largest platinum
rated building in the world by USGBC-LEED (US Green Building Council - Leadership in
Energy and Environmental Design), the highest rating in this category. ITC is the first
corporate house in India to have achieved this unique international distinction. Further,
the Company’s mill at Bhadrachalam was declared the ‘Greenest and
environmentally most friendly’ paper mill in India by the Centre for Science and
Environment. Already a water-positive enterprise, the Company aims to become
carbon-positive and achieve zero solid waste over time.
The Company also won the prestigious
‘Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging
Economies for 2005' for two of its unique initiatives that are impactfully transforming
lives and landscapes in rural India - the social and farm forestry programme and the
e-Choupal intervention.
The Board of Directors, at its meeting in
Kolkata on 27th May 2005, approved the financial results for the year ended 31st March
2005, which are enclosed.
