November 2002: ITC Limited announces the launch of
its formal-wear collection to be retailed from select `Wills Lifestyle’ outlets
across the country.
The national success of ‘Wills
Sport’, ITC’s premium relaxed wear brand, has inspired the Company to widen its
brand portfolio and make a foray into the formal-wear segment, where it was hitherto not
present. ITC is proud to present `The Classic Collection’, a range of premium
formal-wear for men and women.
`The Classic Collection’ is a range of
exquisitely tailored and meticulously crafted array of formals for the leaders of the new
age. As the rules of business constantly change, a new order and style of leadership is
here to stay. The new-age workplace embodies inspiration, harmony, initiative and
collaboration, replacing the old-world workplace dominated by hierarchy and power.
`The Classic Collection’ of new-age
formals is an expression of the personality of the men and women who stand out as pioneers
of this spirit of new-age leadership.
Meticulously crafted to levels of
perfection from the best of international fabrics, the collection represents a wide range
of formal shirts, trousers and sweaters.
The collection makes use of the finest of
cotton sourced from Albini and Olmi Tempestini of Italy and Thomas Mason of England,
exquisite cashmere from Zegna Baruffa and superfine wool from Drummond. A tempting choice
is on offer with a range of cutaway collars, wing collars and French cuffs. Fine detailing
such as gathered sleeves, handcrafted prick stitches on collars and cuffs and mother of
pearl buttons make the collection unique.
The collection is priced between Rs 1,245
to Rs 2,995 and is now available at 20 ‘Wills Lifestyle’ stores in 14 cities.
These are Delhi, Mumbai, Bangalore, Chennai, Kolkata, Noida, Chandigarh, Ludhiana,
Lucknow, Ahmedabad, Baroda, Pune, Hyderabad and Ernakulam.
Featuring in `The Classic Collection’
are:
Men’s French Cuff Dress Shirt :
The finest cotton fabric from Thomas
Mason of England. A cutaway collar. Mother of pearl buttons. Chic French cuffs.
Exceptional style makes common cause with immaculate finish. Timeless appeal blends with
elegance.
Men’s Herringbone Dress Trouser
The finest fabric from Drummond of
England. A herringbone texture. Double pleats inspire mobility. Absorbent fibres ensure
lasting freshness. Elegance blends with flair. Style meets the comfort of yearlong wear.
Men’s Royal Cashmere Sweater
Luxurious Cashmere from Zegna Baruffa
of Italy. A rich hand-feel. Elegant ribs at the edges. A fully fashioned fit. All come
together in a charming fusion of grace and simplicity.
Women’s Hand Crafted Shirt :
The finest fabric from Albini of Italy.
An interplay of sleek lines and flattering silhouettes. Mother of pearl buttons. Prick
Stitch detail on the collar and cuffs. Gathered Sleeve. Co-ordinated to perfection.
Women’s Mock Neck Sweater :
The finest Diamante yarn from Zegna
Baruffa of Italy. A luxurious look. A fully fashioned fit. Raglan sleeves for comfort.
Strike the right balance between bold style and feminine allure.
Women’s Slim Line Trousers :
The finest breathable fabric meets a
smooth hand-feel. A two way stretch balances with a flattering drape. A narrow waistband
matches its broad appeal. Traditional grace meets contemporary chic.
