ITC Ltd launched India Kings Lights branded cigarettes and positioned it in the super-premium category. S. M. Ahmed, executive vice-president, ITC, said: "India Kings is a brand crafted to the most premium international standards- a unison of cutting edge technology and impeccable styling." India Kings Lights, priced at Rs 75 per pack of 20s, will be available in Delhi, Mumbai, Kolkata and Bangalore.