Our Bureau

Hyderabad, July 6

ITC Ltd, which had launched its Lifestyle Retailing Business Division (LRBD) a year ago, has opened its Wills Lifestyle stores, the 10th in the country, here on Friday.

The ITC LRBD Chief Executive, Mr. Sanjiv Keshava, who inaugurated the stores, said the tobacco major was set to go national by opening 15 more stores across the country by next month. In all, there would be 100 Wills Lifestyle stores in India by the end of three years.

Mr. Keshava said Wills Sport brand offered apparel for all occasions - for work, leisure and parties. From styling to texture, Wills Sport has been perceived as a premier national brand delivering top end international quality.

Mr. Atul Chand, Divisional Manager, Marketing & Retail, said ITC LRBD changed the designs of 20 per cent of its apparel every two months. Having stores in different cities, big and small, the "trick of the trade is the ability to assess quickly what is moving where", he added.