ITC Limited Let's put India first
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Sailendra Chowdhury
 

SAILENDRA CHOWDHURY

Livestock Owner
Nawagarhi Village,
Munger District,
Bihar

 
 

My family was in a dilemma – I had completed college, but could not find a job in our village. I needed to find a viable source of income. I had our cow artificially inseminated at ITC’s cattle development centre. We now have 3 crossbred cows which give us 30 litres of milk a day, bringing us a monthly income of Rs. 7,000 and most importantly, I do not have to leave my village and family.



Livestock Development Now Next 5 Years
Artificial inseminations 194,182 200,000
Integrated animal husbandry services 175,293 200,000
Beneficiary farmers 174,410 100,000
Villages covered (annually) 1,910 3,000

The milk marketing co-operatives represent exemplary change in rural enterprise, away from dependence on agriculture and local markets.
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