ITC Limited Let's put India first
Reviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movementReviving the Resource Base: a farmers’ movement
Reviving the Resource Base: a farmers’ movement
 

ITC takes a holistic view of the linkages between the decline in agricultural productivity and the deterioration of the natural resource base.

It works to bring farm productivity back to a path of sustainable and remunerative growth by enabling farmers to:

  • develop water and forest resources to enhance soil fertility,
  • adopt soil and water management practices,
  • apply superior farming methods to improve quality and quantity of farm yields.

 

Reviving the Resource Base: a farmers’ movement
ITC’s contribution to augmenting forest cover and water harvesting works in tandem with its internal practices of energy efficiency and conservation. ITC has been water positive for the past 6 years, creating nearly 4 times more water harvesting capacity than its consumption, and carbon positive for the last 3 years, sequestering twice the amount of carbon dioxide emitted by its operations.

Indian agriculture – the eco-picture

  • Long term unchecked deforestation has reduced forest cover to only 11%. A minimum of 33% is considered desirable.

  • Diminished biomass cover has made water tables fall and caused loss of agricultural topsoil, severely impacting farm productivity already eroded by the decreasing size of landholdings.

  • Rural demand for water depends almost entirely on groundwater sources, which account for over 45% of total irrigation; and are the only source of water during drought.

  • Nearly 90 % of annual precipitation is lost due to surface run-off. Only 10% is harvested.

  • 67% of cultivable land suffers from moisture stress 5 -10 months of the year, badly disrupting livelihoods.