Babita Yadav of Kalyanpur Village, Bhopal District, Madhya Pradesh, at an ITC-built water harvesting structure.

 BABITA YADAV’S SMILE NEVER DESERTS HER, EVEN IF THE RAIN GODS DO

Fickle monsoons never hamper Babita Yadav’s determination to raise a lush green crop. Like her, thousands of dryland farmers have joined hands with ITC to build over 2,650 water harvesting structures that provide much needed irrigation to nearly 22,000 hectares. ITC is proud to have supported them with know-how and finance. This is just one of the many ways in which ITC expresses its belief that country must come before corporation.
 
 

 

To know more about ITC's integrated watershed development initiative, click here.

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