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MILK
PRODUCTION & MARKETING
Catalysed by ITC, the formation of co-operative Milk Marketing Societies has connected
these farmers to the milk route, and the community now supplies about 1,500 litres of milk
per day - at higher than local prices - to Sudha Dairy in Bhagalpur.CATTLE DEVELOPMENT
This breakthrough in marketing is backed by a cattle development programme that has given
birth to over 1,800 cross-bred calves in this community, promising 7 to 8 times the yield
of local breeds. Trained and equipped technicians provide artificial insemination for
hybridising and pregnancy diagnosis, along with vaccinations, de-worming services and
nutritional supplements for cattle.
As more families join the programme and as milk yields
improve dramatically, the future holds an exponential increase in the community's milk
production - and in their income from their cattle, reducing pressure on land as the
primary source of livelihoods. |
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