Preserving National Heritage - Indian Classical Music, Theatre, Art, and Cuisine

<body> <h1>Preserving National Heritage - India Classical Music, Theatre, Art, and Cuisine</h1> <h6>As a socially responsible corporate citizen, ITC endeavors to create value for the Indian society in multiple ways, one of them being preservation of India's rich cultural heritage. ITC has made significant contribution to the promotion of Indian classical music, theatre, art and cuisine.</h6> <h2>Indian Classical Music - ITC Sangeet Research Academy</h2> <h6>ITC established the prestigious ITC Sangeet Research Academy (<a href="http://www.itcsra.org/">ITC-SRA </a>) at Kolkata in 1978 with the objective of preserving and promoting Hindustani Classical Music. It was a pioneering and unique corporate initiative aimed at creating an institutional substitute for India's ancient tradition of royal patronage of the arts. It was also a pathbreaking experiment in reviving India's age-old tradition of `guru-shishya parampara', a knowledge management process in which teachers and students live together to facilitate continuous learning.</h6> <h2>Indian Theatre - WelcomTheatre</h2> <h6>ITC's hotels business (ITC-Welcomgroup) actively supports the cause of theatre. `WelcomTheatre', launched a decade ago, showcases the best of Indian theatre productions, especially the experimental stage. </h6> <h2>Indian Art - WelcomArt</h2> <h6>Welcomgroup also supports contemporary Indian art under the banner of `WelcomArt'. The Shristi art galleries located at various Welcomgroup hotels regularly sponsor the works of upcoming Indian artists. WelcomArt also conducts art camps where senior accomplished artists guide budding talent, often leading to new discovery of promising young artists. </h6> <h2>Cuisine - Kitchen of India </h2> <h6>ITC-Welcomgroup has done pioneering work in reviving India's Heritage cuisine. It has combined extensive research and the exceptional skills of its chefs to recreate some of the finest cuisine from India's history. These include: </h6> <ul> <li><strong>'Dum Pukht'</strong>, the cuisine and unique style of cooking popularised by the aristocratic Nawabs of Awadh two centuries ago. </li> <li><strong>`Bukhara'</strong>, the authentic north-west frontier cuisine served at the restaurant of the same name located at the ITC Hotel Maurya Sheraton. The Bukhara has received international appreciation. Its long list of admirers consists of the `who's who' international travellers including the former US President, Mr Bill Clinton. </li> <li><strong>`Dakshin'</strong>, the handpicked traditional recipes from the four southern states of Karnataka, Kerala, Tamil Nadu and Andhra Pradesh. It has brought to connoisseurs authentic south Indian cuisine which otherwise would have remained confined to private homes. </li> </ul> </body>