At ITC, we believe that businesses exist to sub-serve larger societal goals. Therefore, their contribution is best measured by the value they create for the society at large, giving beyond traditional profit and loss statements.

Inspired by this vision, ITC has innovatively crafted unique business models that synergise long-term shareholder value creation with enhancing societal capital.

It is ITC’s belief that a company’s performance must be measured by its Triple Bottom Line contribution to building economic, social and environmental capital.

By adopting this approach, the company has unleashed multiple drivers of growth in India, creating sustainable livelihoods for 5 million people belonging to the marginalized sections of society as well as ensuring long-term sustainability and competitiveness of its businesses.

ITC is today an exemplar in sustainability practices; a fact that is manifest in its status of being the only company in the world of comparable dimensions to be 'carbon positive', 'water positive' and 'solid waste recycling positive'.

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