ITC’s skilling initiative for boys and girls focuses on employability and employment linkages with the larger purpose of empowering rural communities and creating sustainable livelihood opportunities. The initiative aims to build market relevant skills so as to make potential job seekers industry-ready and employable in the manufacturing and services sectors. It focuses on the most marginalised sections of communities. As part of ITC’s affirmative action plan, it also targets Scheduled Castes and Scheduled Tribes – among the most socially and economically marginalised.
The initiative offers training in market-linked skills for the hospitality, automotive, electrical, computer and construction sectors as well as in a range of trades – tailoring, beautician and bedside nursing. Courses run for 4 to 12 weeks, depending on the skill. On completion, placement camps are organised to facilitate employment opportunities.
Nearly 34,000 youth have been trained, of whom 34% are girls and 42% belong to the SC/ST community.