Policy: As a large Indian enterprise, ITC
is uniquely positioned to contribute to public policy, which it does through active
participation in a number of fora. Its size also enables it to influence the process of
development and contribute to sustainable growth in the areas in which it operates,
thereby helping to transform the lives of a large number of people and communities. ITC's
objective of making a positive contribution to the society where it operates is served by
aligning its own operations with interventions and initiatives aimed at creating
sustainable livelihoods through farm and non-farm based activities.
Striding a wider canvas in the interest of the nation, ITC is committed to ensuring the
preservation of India's unique cultural heritage through various initiatives to promote,
encourage and keep cultural traditions alive.
With such a diverse and critical social agenda, all ITC employees have the obligation
to display high levels of integrity and ethical behaviour.
Responsibility: It is the overall
responsibility of the Corporate Management Committee to ensure that its investments in the
social sector are an integral part of the Company's corporate strategy. Division-level
initiatives respond to local needs and are monitored by the Divisional Management
Committees and implemented through their local units in conjunction with the Corporate
Human Resources Department.
The Corporate Management Committee and the Divisional Management Committees are
responsible for reviewing and updating Corporate Standards on social and cultural
development, and updating standards and guidelines for work in these areas as well as for
providing guidance and support to all concerned.
Management: The Corporate Management
Committee is the primary custodian of ITC's social initiatives. Implementation is reviewed
periodically at the Unit, Divisional and the CMC levels. A dedicated team in the Corporate
Human Resources Department provides specialist services to assist in implementation and
monitoring of projects. The Units are responsible for responding to specific needs spelt
out by local communities and implementation is monitored by the Divisional Management
Committees. In discharging social responsibility projects, all applicable rules and
regulations are complied with.
Training & Awareness: Employees
engaged in social development initiatives are given regular training both to enhance their
domain knowledge and improve management skills. Details of social development work being
done is posted on the ITC portal. Society is made aware of these projects and programmes
through the circulation of a brochure called 'Transforming Lives and Landscapes'
Monitoring & Follow-up: Regular
monitoring and follow-up is undertaken by Corporate Human Resources. External accounting
firms undertake quarterly financial audits. External audit firms and the Internal Audit
function of the Company carry out system audits regularly.
Objective: The primary focus of ITC's
Social Development Initiatives is to create sustainable sources of farm and off-farm
livelihoods and to improve the social infrastructure especially in areas where it impacts
women and children. In pursuit of these objectives, the following goals have been set for
the next five years:
- Web-enable 10 million farmers through 20,000 e-Choupals in 100,000 villages.
- Bring at least 50,000 hectares under soil and moisture conservation practices.
- Transform at least 1,00,000 hectares of wastelands into productive and
revenue-generating assets for the poor.
- Create at least 10,000 women entrepreneurs with a sustainable source of supplementary
- Improve the genetic stock of at least 150,000 cattle through artificial insemination
- Provide supplementary education support services to at least 100,000 children.
In its endeavour to preserve India's cultural and artistic heritage, ITC will also
continue to ensure that its initiatives in the areas of preservation and promotion of
Indian music, art and theatre are strengthened.
Context: A high level of community
involvement creates long term enduring partnerships that contribute to creating a stable
environment for its operations. ITC's commitment that extends beyond the market enhances
the Company's credibility in the minds of stakeholders and policy makers. ITC's focus on
Social Development and on preserving India's heritage is also a key element of its
employee value proposition which helps in the attraction and retention of quality talent.