The inaugural World Business Award in 2004, that recognises companies which have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF).

The Development Gateway Award in 2005 for its trailblazing e-Choupal. ITC is the first Indian company and the second in the world to win this award for the importance of its contribution to development priorities like poverty reduction, its scale and replicability, sustainability and transparency.

The Stockholm Challenge Award 2006 for the e-Choupal initiative for using Information Technology for the economic development of rural communities.

FICCI Outstanding Vision Triple Impact Corporate Award 2007 for exemplary Triple Bottom Line performance.

Sustainability Leadership Award 2007 conferred on Chairman Y C Deveshwar by the Sustainability Forum, Zurich and SAM/SPG at the International Sustainability Leadership Symposium.

The Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest for its distinguished work carried out in the water sector in India.

NDTV Profit Business Leadership Award for being the Best Food Company of 2007. The award has been instituted to recognise organisational excellence.

Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.