Education and Stationery Products Business: The growth of the Education and Stationery Products business is powered by brand Classmate which continues to consolidate its leadership position in student notebooks.
The business has entered the office supplies segment with the launch of Paperkraft Premium Business Paper which is a first of its kind environment friendly multi purpose paper with superior attributes of whiteness and brightness, ideal for home and office use. It has been crafted using a pioneering technology called ‘Ozone Treated Chlorine Free Technology’ and uses pulpwood sourced from Renewable Plantations. The business has launched a slew of complimentary categories including geometry boxes, pens and pencils under the Classmate brand with the aim of consolidating the market standing of Classmate as the most trusted student stationery brand.
Incense Sticks: ITC markets agarbattis manufactured by the small scale sector and this business continues to contribute to the Company’s Triple Bottom Line by providing livelihood opportunities to more than 5000 people through small scale entrepreneurs and self-help groups. Mangaldeep has emerged as one of the leading national brands in the country and is available to consumers in innovative 'Fragrance-Locked' packaging which helps retain the fragrance for a longer period of time.
Safety Matches: ITC brands in Safety Matches along with those of Wimco enjoy strong consumer preference. Aim, iKno, Mangaldeep, Homelites, VaxLit and Delite have already earned consumer loyalty in the market. Aim is
the single largest safety match brand in the country.