Water Conservation

The two paperboards units at Bhadrachalam and Kovai and
the specialty papers unit at Tribeni account for 91.9 % of ITC's total fresh water intake. By implementing water audit
recommendations, use of advanced technology, better water management and heightened awareness, these units have reduced specific water consumption by 13%, 2% & 18%, respectively, over the previous year.

Sustained Improvements

The Bhadrachalam unit, the largest consumer of water in ITC (77.1% of the total fresh water drawn), has recorded 88% growth in production since 1988-89 but only a 2% increase in fresh water intake. This has been made possible by improvements in technology and sustained water conservation efforts.

ITC's Cigarette factories achieved specific water consumption of 6.33 KL/million cigarettes in 2005-06, an improvement of 12.1% over the previous year (7.2 KL/million cigarettes in 2004-05).

The Packaging & Printing factories also achieved a major reduction (16%) in fresh water intake over the previous year - a notable achievement given a 9.4% growth in production. This amounted to 23.4% improvement in specific water consumption.