ITC Limited was conferred the award for its significant interventions in the areas of solid waste management, sanitation and education. ITC's Solid Waste Management (SWM) Programme aims at minimising loads at landfills by segregating garbage at source and creating neighbourhood composting units. The SWM programme, along with ITC's Well-being out of Waste (WOW) initiative, ensures proper segregation and recycling of waste in a manner that protects and restores the environment, ensures the cleanliness and hygiene of neighbourhoods and creates sustainable livelihoods for participants in the waste management process. The Company's initiatives in solid waste management has impacted 5 million citizens.
In sanitation, in line with the Government of India's Swachh Bharat Abhiyan, which focuses on eradication of open defecation as a national priority, ITC has built over 15,500 toilets in 2015-16. To ensure usage, ITC has launched an extensive awareness drive to bring about behavioural change and also involved the rural communities in building and maintaining the toilets. As a result, the average usage of toilets has been as high as 93% in some districts.
Receiving the award, Mr Sanjiv Puri, COO of ITC, said, "Based on the needs articulated by our stakeholders, ITC has significantly scaled up its initiatives on sanitation, school WASH as well as solid waste management. These interventions undoubtedly ensure a better quality of life for rural communities"ï¿½.
The India Today Safaigiri Award winners were selected by a distinguished jury and validated by the research agency Indicus.